Pure Play Picks Up Mr. X Productions

CHATSWORTH, Calif. — Pure Play Media has added Mr. X Productions to its DVD distribution roster. Like Naughty America, which also is distributed by Pure Play, Mr. X started as an Internet brand and already has a large fan base.

Keeping with Pure Play’s policy of only adding brands that don’t compete with any of its existing lines, Mr. X is the first and only Asian-themed brand in Pure Play’s lineup.

Pure Play CEO Richard Arnold told XBIZ that the deal has been in the works for months, since Pure Play sales manager Craig Johns met Mr. X owner Peter Frost at the Adult Entertainment Expo in January.

“Peter had released 10 or 11 titles on DVD but had some negative experiences,” Arnold said. “That’s part of the reason this deal took so long to put together. He was a little gun-shy.”

Arnold said he also had some reservations about picking up lines produced in Asia.

“We wanted to be careful about Asian content because of issues with IDs,” he said. “A lot of times, these girls can look underage. But Peter has a different take on it [the Asian genre].”

That “different take” could best be described as a “reality porn adventure” — an adult travelogue mixing hardcore sex with often-outrageous behind-the-scenes footage.

“You will not see fake sets in these videos,” Frost said. “They are shot in beautiful locations, and everything is authentic.”

Frost stumbled into adult entertainment through surfing. He and his video crew had been filming surfing excursions around the world and decided to use their video know-how to produce adult videos in some of the countries they visited. Frost used the content to create AsiaBootleg.com. Mr. X eventually added sites such as BabesinThailand.com and LatinBootleg.com.

Frost, like Arnold, said he believes Mr. X’s product fits well with Pure Play’s other clients.

“Our movies are complementary to the current lines they distribute,” Frost said. “Mr. X Productions fills a very large void. Asian movies are in very high demand, and we are happy to be the company to provide Asian lines for [Pure Play].”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Agatha Vega Fronts Latest From Ricky's Room

Reigning XMA Europas Female Performer of the Year Agatha Vega stars in the latest release from Ricky's Room, titled "Agatha Habla Sucio."

Taylor Vixxen Makes Her MILFY Debut

Taylor Vixxen has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Dan Damage.

Catherine Knight Makes Her Vixen Debut

Catherine Knight has made her Vixen debut alongside Dan Damage.

Andi Avalon Headlines 'Slutty Nurses 3' From Reality Junkies

Andi Avalon toplines the third volume of "Slutty Nurses" from Mile High Media studio imprint Reality Junkies.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

2025 XMA Creator Awards Nominees Announced

XBIZ is pleased to announce the official nominees for the 2025 XMA Creator Awards, presented by premium creator platform Fansly.

Eve Sweet, Stefany Kyler Front VMG Cross-Site 'In Vogue' Sequel

Vixen Angels Eve Sweet and Stefany Kyler headline the new Vixen Media Group (VMG) cross-site feature "In Vogue 2," which will be released across studio imprints Blacked, Vixen, and Tushy.

Cherie DeVille, Silvia Saige Drop Trailer for New OnlyFans Series

Multi-XMAs winner Cherie DeVille and Silvia Saige have dropped a trailer for their new OnlyFans game show series, “Wankaoke,” premiering May 5.

Anita Rover, Alice Drake Topline Dorcel's 'Wild'

Anita Rover and Alice Drake headline the latest feature from Dorcel, titled “Wild.”

Jane Wilde, Lily LaBeau Star in Latest From New Sensations

Jane Wilde and Lily LaBeau star in the latest release from New Sensations.

Show More