In the deal with TV-broker BRI, Danni will be able to distribute its films to U.S. and international markets through a range of different broadcasters.
“BRI and our subsidiary corporation, CED, are fortunate to enjoy exclusive and monthly program/supply arrangements with many of the channels, systems, networks and stations in the U.S., Latin America, Europe and Asia,” Marc Bruder, president of BRI said. “We are very proud of our relationship with Danni and excited to effectuate licensing arrangements and placements for the outstanding Danni library and programming into broadcast areas.”
According to Michael Weiss, vice president of licensing and distribution at Danni, taking the company’s content to TV was the next logical step.
“Danni Ashe is an icon,” Weiss told XBIZ. “In the context of erotica, it’s a brand that really means something. In the past, we took our content to the retail market successfully, and we think we’ll succeed in television because we have amazing content — the girls look great — and we have a following.”
It’s the member’s following that Weiss believes will translate into viewership down the line.
“I think people will see Danni on the TV listings and tune in,” Weiss said.
As an added bonus to lure in viewers who recognize the brand, but might not be members, Danni plans to showcase content that had previously been reserved only for members.