Study Finds Europeans Embracing Porn More Than Ever

LONDON — A new study commissioned by smart TV content provider Forno.tv has found that European consumers love their porn and that more people will view adult material if it’s in a safe environment.

The company studied the habits of German, French and British porn buyers in an effort to better understand the lucrative European porn market.

Forno's Internet-based survey queried representative samples of populations split by age, region of each country, and gender. It asked where porn was viewed, its social acceptability, and quality of content and online technical problems.

Of “extreme high importence" was the peak porn viewing age for viewing porn. The survey results showed that 26 to 35 years olds was the largest viewing group, while 18 to 25 year olds thought it was least important — a finding the company said was somewhat surprising and “suggested a generational shift in the significance of pornography.”

“We wanted to see past commonly held beliefs about who watches porn and get a true understanding of people’s viewing preferences,” marketing director Matthew Rahman told Broadband TV News.

Brits were the biggest porn hounds, with 75 percent reporting they are more likely to watch porn alone, especially on their smartphones and tablets.

“With smart TVs, viewers are guaranteed a safe and secure experience, free from the sort of virus problems associated with online adult content,” Rahman said.

In contrast, Germans are the most sociable porn viewers, with 22 percent saying they watch outside of their homes with friends, and 40 percent with their partner.

Forno noted that another survey found 64 percent of men watch porn with their partners, so channeling the content to their main entertainment system was important.

“Our research showed not only a much wider acceptance of porn than previously thought, but also that people are more likely to watch porn if it’s available in a secure environment, such as on their TV at home,” Rahman said.

Launched earlier this year, Forno recently added Private Media content to its offferings.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More