New York Times: Mature Performers Represent Growing Niche

LOS ANGELES — Porn is growing up, according to a recent New York Times article that featured several adult entertainment notables who feed the growing demand for mature niche content.

De’Bella, the 50-year-old mother of porn star Jewel De’Nyle, was the primary focus for New York Times writer Sharon Waxman, who opened the piece by explaining the performer’s decision to move in front of the camera long after many actresses would’ve called it quits.

“Since May, De’Bella has used days off from her job as an administrative assistant at a sex-related entertainment company, Platinum X, to shoot about 30 scenes, with men mostly 19 and 20 years old,” Waxman wrote.

While some see mature content as a novelty, Waxman was quick to put performers such as De’Bella in a larger context.

“The mature-woman genre represents one of the fastest growing areas of video pornography, say leading distributors and retailers,” Waxman wrote.

In an interview with director Urbano Martin, who produces content catering to a host of niches, including fat women, mature women and hairy girls, Waxman found that niche markets are somewhat underserved compared to the “oversaturated” younger female content marketplace.

As evidence of the growing demand for the mature niche, Waxman wrote that aging stars such as Lisa Ann and Tiffany Mynx and performer turned director Devinn Lane have all found a second act to their careers.

The article credits Bonnie Kail, the national sales manager for Wicked Pictures, with creating the mature woman niche.

“I had said from my personal experience that, being divorced, I’m lucky if I can meet someone my age,” Kail told the New York Times. “Most guys who want to date me are in their late 20s. So I thought, let’s get some hot-looking, 40-ish women and make that the theme.”

Waxman also pointed out that male performers such as Dave Cummings, Ron Jeremy and Randy Spears have continued their careers in front of the camera well into middle age.

For Cummings, Waxman wrote, the performer/director’s age helps him target the dirty-old-man niche.

“Mr. Cummings directs as well as acts in his movies,” Waxman wrote. “They frequently play on dirty old man fantasies, with titles like ‘It’s a Daddy Thing,’ ‘Sugar Daddy’ and one just three months ago featuring a 19-year-old woman and a group of older sex-film stars. Mr. Cummings is on the cover of the DVD, leaning on a walker.”

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sinatra Monroe Toplines New Digital Playground Comedy 'Single Minded'

Sinatra Monroe headlines the new comedy feature from Digital Playground, titled "Single Minded."

Adult Time Launches New Series 'Preggo World'

Adult Time has released the first episode of its new series “Preggo World,” titled “18 & Pregnant.”

Alexis James Makes Her Tushy Raw Debut

Alexis James has made her debut for Vixen Media Group (VMG) studio imprint Tushy Raw, alongside Victor Ray.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Lucy Hart Stars in Mainstream Slasher Flick 'Director's Cut'

Long-time performer Lucy Hart has stepped outside the world of adult, starring in a new mainstream slasher movie, "Director's Cut," that premiered this weekend in theaters across the U.S.

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

Rae Lil Black, Rikako Katayama Star in Latest From Vored

Rae Lil Black and Rikako Katayama star in the latest release from Hentaied.pro studio brand Vored, titled "Sinful Taste."

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Sage Hunter Makes Her Hookup Hotshot Debut

Sage Hunter has made her Hookup Hotshot (HUHS) debut alongside studio honcho Bryan Gozzling.

Gal Ritchie: From British Dominatrix to Rising L.A. Starlet

Gal Ritchie left her home in the U.K. and arrived in Los Angeles on Aug. 12, 2023. She remembers the exact date because it was such a key moment in her life.

Show More