PlugRush Introduces Blacklists, Whitelists for Running Optimal Traffic Campaigns

BERGEN, Norway — PlugRush today said it has now added whitelist and blacklist tools to its popular traffic network and content marketing platform to help customers run optimal campaigns.

"PlugRush traffic comes from a lot of different sources," explains Thomas Skavhellen, chief brand officer of PlugRush. "Now when you see a traffic source that does not convert well, you can blacklist that source so you aren’t wasting your budget.

“Conversely, when you see a traffic source that works especially well, you can whitelist that source so it always receives favored status,” he said.

“It’s just like running a night club for example, you don’t want to let in the people who won’t buy your drinks. We are your bouncer and you control the guest list. We make sure your intended guests get in and the undesirables stay outside."

Skavhellen also said that in PlugRush’s continuous quest to give its customers the best information possible when analyzing their traffic quality, the company recommend third-party tools like Voluum, which is more powerful and sophisticated than standard tools like Google Analytics.

“The better an advertiser understands his or her traffic, the easier it is to use whitelists and blacklists effectively,” he said.

In addition to adding single domains to whitelists and blacklists, PlugRush customers can also use these lists to control IP addresses or even a full range of IP addresses. This approach is particularly useful for advanced customers looking to target specific mobile carriers, Skavhellen said.

"Many of our advertisers have their own list of IP addresses for different mobile operators," he said. "Customers can now build a whitelist for specific carriers, for example Vodafone in Spain. This makes it possible for them to build a very specific ad campaign that targets just that one specific carrier." 

PlugRush started up in 2007 as a simple platform for trading traffic, and today is a full-featured traffic network that utilizes custom widgets to market content and move targeted traffic between publishers and advertisers. 

With more than 50,000 publishers in the network that cover more than 270 territories worldwide, PlugRush serves more than 2 billion impressions per day.

To learn more about PlugRush targeting tools, visit PlugRush.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Pineapple Support to Host Wellness Sessions at Bucharest Summit

Pineapple Support is hosting free group and one-on-one therapy sessions at Bucharest Summit, June 3-5.

Pornhub Blocks Access in France in Response to SREN Law

Pornhub parent company Aylo has opted to block access to its sites in France rather than comply with age verification requirements under the country’s Security and Regulation of the Digital Space (SREN) law.

ASACP Highlights Study on Parental Controls

The Association of Sites Advocating Child Protection (ASACP) is highlighting the results of a study on the underutilization of parental controls.

Sydney Screams Launches New Site Through Grooby's Blue.xxx

Sydney Screams has launched her new membership site, SydneyScreams.xxx, through Grooby's website management company Blue.xxx.

Mistress Mystii Is LoyalFans' 'Featured Creator' for June

LoyalFans has named Mistress Mystii as its Featured Creator for June.

Show More