WEST HOLLYWOOD, Calif. — On a beautiful balmy Wednesday evening, Hustler officially rolled out its new Hustler Vodka amidst a galaxy of adult stars and adult industry execs.
The evening, of course, was intended to toast to new beginnings of a brand that honors Hustler’s founder, Larry Flynt. The night also was there to be seen and party on.
Check out XBIZ photos from the Hustler Vodka launch party here.
It was a star-studded affair at the Hustler Hollywood store in West Hollywood, with performers Maya Bijou and Lacey Channing keeping partygoers fueled with Hustler Vodka mixed drinks, as well as shots.
Adult stars who made it out to the launch party included Riley Nixon, Amara Romani, Alex Chance, Whitney Wright, Ana Foxxx, Yara Skye, Blake Morgan, Aria Foxx and September Reign.
Fallon West, Kira Noir, Blaten Lee, Lisey Sweet and male talent Brock Doom, among other adult performers, also came out to party.
On the business side of adult entertainment, Jules Jordan CTO Ezra Kamer, Ruby VR exec Jasmine Jaymes, Mobius Payments' Matt Mund, Hustler.com's Holly Ruprecht, SinVR.co CEO Eyal Erez and Rachel Aziani, owner of Aziani.com, GangBangCreampie.com and GloryholeSecrets.com, as well as scores of other adult entertainment industry execs, turned out for the launch.
Phillip Del Rio, Hustler's vice president of retail, told XBIZ while the party was getting underway that the new vodka has all the hallmarks of a Flynt-styled beverage.
“Hustler Vodka is filtered through Mr. Larry Flynt’s birthstone, which is an imperial yellow topaz,” Del Rio said. The gem is a “natural carrier of abundance and confidence.”
Hustler Vodka exec Amanda Kennedy told XBIZ that the ingredients make the vodka an “ultra-premium world-class” beverage.
“Hustler Vodka is made with all-natural corn, using only the finest batch from each harvest,” Kennedy said. “It’s handcrafted in Bend, Ore. — using naturally purified water and distilled five times and filtered 11 times. This removes further impurities that can cause hangovers.
“Using corn makes it gluten-free,” she said. “It’s the perfect vodka.”
The evening’s turnout had Tony Cochi, Hustler’s executive vice president, excited for the brand’s outlook in a new market segment for the company.
“Hustler Vodka is just one of the many Hustler brands that consumers gravitate to,” Cochi told XBIZ. “Now, you can party like a hustler. This brand stands out.”
Half way through the evening, Hustler execs Delrio and Kennedy made a surprise announcement that had those who attended leaving with a bright smile — they proclaimed that the company is donating a portion of Hustler Vodka’s wholesale proceeds through December for relief to those affected by Hurricane Harvey’s aftermath in Texas.
Kennedy told XBIZ that Hustler Vodka is on the search for a brand ambassador and that the company soon hopes to name that individual.
She said Hustler Vodka will be available at all of its gentlemen’s clubs nationwide, as well as retailers like Liquorama.
Pictured: In foreground from left, Lacey Channing, Phillip Del Rio, Amanda Kennedy and Maya Bijou
