AdSecure Scans Ads for Google Compliance

AdSecure Scans Ads for Google Compliance

DUBLIN — AdSecure has announced it has updated its scanning technology to recognize and flag advertisements that are not compliant with Google's Abusive Experience Report.

An advertising verification tool used by ad networks, ad operations teams and publishers, AdSecure’s latest platform feature uses state-of-the-art image recognition technology, machine learning and AI to recognize all ad formats and creatives that Google considers to be abusive and therefore non-compliant.

According to Google’s Abusive Experience Report the following ads are specifically designed to mislead users and are therefore noncompliant:

Auto-redirect the page without action from the user.

Take the user to a ad-landing page or other content when they click anywhere outside of the user-visible border of the element.

  • Resemble system or site warnings or error messages.
  • Simulate messages, dialog boxes or request notifications.
  • Depict features which do not work.
  • Display a “close” button that does anything other than closing the element when clicked.
  • Imitate antivirus alerts

According to Google, starting on Thursday, publishers that feature any of the aforementioned abusive ad experiences will receive a violation notification. The publisher will have 30 days to stop displaying the noncompliant ads and will have to submit their site for review via WebTools for approval from Google. For each listed experience, Google will provide a brief definition, the URL of the incriminated page, screenshots and a short video that shows the misleading elements.

Once the publisher has fixed all the issues from the report, he will have to submit his website for review. Even though Google has not publicly shared an exact time frame on how long the review process would take, some sources seem to indicate that the review could take around two weeks. If the publisher fails to comply, external links (using window.open links to open new tabs) will be blocked on the entire site, which lead to a loss of ad revenue, including from Google Adwords.

“We are excited to be adding new violations that Google considers as abusive to our detection arsenal. This new platform feature is a ‘must have’ for ad network platforms, publishers and ad operations teams,” AdSecure Product Manager Mathieu Derval explained. “Not only does it ensure that publisher revenues are not compromised by penalization from Google, but publishers continue to preserve trust and security within the online advertising ecosystem.”

“AdSecure clients have the capacity to run comprehensive scans to inspect their ad tags and will receive real-time notification alerts through AI assisted analysis,” said Derval, noting, “Each alert features a comprehensive report listing the noncompliant elements, allowing clients to take immediate action and reduce the risk of their own publisher clients getting flagged by Google.”

For more information, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More