AdSecure Scans Ads for Google Compliance

AdSecure Scans Ads for Google Compliance

DUBLIN — AdSecure has announced it has updated its scanning technology to recognize and flag advertisements that are not compliant with Google's Abusive Experience Report.

An advertising verification tool used by ad networks, ad operations teams and publishers, AdSecure’s latest platform feature uses state-of-the-art image recognition technology, machine learning and AI to recognize all ad formats and creatives that Google considers to be abusive and therefore non-compliant.

According to Google’s Abusive Experience Report the following ads are specifically designed to mislead users and are therefore noncompliant:

Auto-redirect the page without action from the user.

Take the user to a ad-landing page or other content when they click anywhere outside of the user-visible border of the element.

  • Resemble system or site warnings or error messages.
  • Simulate messages, dialog boxes or request notifications.
  • Depict features which do not work.
  • Display a “close” button that does anything other than closing the element when clicked.
  • Imitate antivirus alerts

According to Google, starting on Thursday, publishers that feature any of the aforementioned abusive ad experiences will receive a violation notification. The publisher will have 30 days to stop displaying the noncompliant ads and will have to submit their site for review via WebTools for approval from Google. For each listed experience, Google will provide a brief definition, the URL of the incriminated page, screenshots and a short video that shows the misleading elements.

Once the publisher has fixed all the issues from the report, he will have to submit his website for review. Even though Google has not publicly shared an exact time frame on how long the review process would take, some sources seem to indicate that the review could take around two weeks. If the publisher fails to comply, external links (using window.open links to open new tabs) will be blocked on the entire site, which lead to a loss of ad revenue, including from Google Adwords.

“We are excited to be adding new violations that Google considers as abusive to our detection arsenal. This new platform feature is a ‘must have’ for ad network platforms, publishers and ad operations teams,” AdSecure Product Manager Mathieu Derval explained. “Not only does it ensure that publisher revenues are not compromised by penalization from Google, but publishers continue to preserve trust and security within the online advertising ecosystem.”

“AdSecure clients have the capacity to run comprehensive scans to inspect their ad tags and will receive real-time notification alerts through AI assisted analysis,” said Derval, noting, “Each alert features a comprehensive report listing the noncompliant elements, allowing clients to take immediate action and reduce the risk of their own publisher clients getting flagged by Google.”

For more information, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

Show More