BERGEN, Norway — Data-driven ad network PlugRush is inviting all advertisers to start using its new Push Notification Ad format, for both mainstream and adult traffic.
According to the company, advertisers can now reap the rewards of non-intrusive display ads delivered directly to end users who have opted to receive such messages.
Push ads at PlugRush can be bought on a Cost Per Click (CPC) basis, so media buyers purchasing this traffic will not need to worry about paying for mere impressions. Only when the end user actually clicks their advertisement, will the advertiser be charged.
“We’ve been working diligently to get Push Notification Ads live for our advertisers after we initially made it available for webmasters functioning as publishers in our network, in order to give them a head start on collecting subscribers,” says PlugRush CEO Jørgen Bogetveit. “Now we’d like to invite our advertisers to buy this traffic generated from the subscribers collected by our publishers, so they can tap into this high-quality display ad traffic.”
“We’d love to see all advertisers at PlugRush test this new ad format as soon as possible,” Bogetveit adds, “because we know the quality of this traffic type is unmatched.”
Push notifications are messages sent to end users after they have opted in to receive notifications from a given website or mobile app. Generally displayed on the home screen of mobile devices (i.e. Android phones and in the message portion of desktop operating systems such as Windows 10), advertisements delivered via push are extremely engaging and effective.
In recent months, being able to purchase traffic through push ads has easily been the most requested addition to ad formats from media buyers at PlugRush. Now Push Notification Ads have arrived to satisfy the demand for a high-quality provider of this coveted ad format’s traffic.
For those looking to purchase push traffic, PlugRush’s Push Notification Ads Guide for Advertisers provides an easy starting point. Likewise, for webmasters looking to earn more money with their sites (mainstream or adult), PlugRush’s Push Notification Ads Guide for Publishers provides the answers.
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