NEW YORK — Pornhub has announced the launch of their “Big Package” initiative, a global campaign to award one billion ad impressions worth of free advertising space on its site exclusively to small businesses around the world that are seeking visibility and support during the pandemic.
To participate in Pornhub’s “Big Package” campaign, business owners are invited to share some basic information about their business and how it has been impacted during the COVID-19 pandemic.
Pornhub VP Corey Price said the company “noticed that when it comes to which businesses are more easily bouncing back from the pandemic, size matters — and over 100,000 small businesses have already permanently closed due to coronavirus."
“To give a little extra love and support to small businesses during this uncertain time," Price added, "we’re introducing our ‘Big Package’ for small businesses to give them the opportunity to tap into our audience of 130 million daily visitors and gain the exposure they deserve during the pandemic."
By tapping into an eclectic user base made up of various demographics, Price said, “businesses that advertise with us are not only able to connect with their target audience, but enhance their overall brand visibility — especially during this time when the world is more digitally connected than ever.”
Pornhub explained that only companies with 100 employees or less are eligible, and 100 businesses will ultimately be chosen. An internal panel consisting of executive members from the Pornhub marketing, advertising and sales teams will determine the winners.
Pornhub will then create a series of customized ads for each of the selected businesses to be served by TrafficJunky, the online advertising platform responsible for serving ads on Pornhub and other premium adult websites.
Together, Pornhub and TrafficJunky will work to strategically place the ads for each business in accordance to their respective locations.
This announcement is part of Pornhub’s recent COVID-19 relief efforts worldwide to support first responders and medical staff fighting on the front lines against the Coronavirus around the world.
To view the campaign video featuring real small businesses whose ads will be featured on Pornhub as a part of this initiative, as well as to learn more details on the campaign, visit the “Big Package” website.