LOS ANGELES — The new content platform RM11 has launched.
The launch follows a two-month Beta phase, and according to a rep, the platform is backed by $2 million in seed funding, led by a private investor; the platform features a 90/10 commission split and invite-only access.
RM11 CEO Natalie May enthused about the launch.
“RM11 was created to address a clear gap in the market,” she said. “As a female-founded company, we’re challenging the status quo with an approach that values creators as partners, not products. By prioritizing privacy, fairness, and the entrepreneurial spirit, RM11 is transforming the adult content industry with a premium, non-exploitative experience that benefits both creators and their audiences. This funding is a testament to the value RM11 brings to the market and the urgency for a platform that is meeting the evolving needs of the industry by providing creators with the tools to be successful and maximize their earning potential.”
Additionally, Hugh Hefner’s son Marston Hefner has been named Chief Strategy Officer.
“As a creator himself, Hefner will help to expand creator offerings; launch curated, celebrity-driven advertising campaigns; and support global outreach efforts to build awareness and enhance social media presence,” said a rep.
For more information, visit RM11.