Sureflix Launches 'Build Your Own Cinema'

TORONTO – Sureflix Digital Distribution (Sureflix.com) made its foray into the online video-on-demand market this week with the launch of a new gay affiliate program called "Build Your Own Cinema."

The customized VOD program enables webmasters to create tailored gay theater features that can be set up on individual websites in less than an hour, the company said.

The Cinema Wizard, a coded program created by Sureflix, presents six steps to building a customized cinema for both beginners and more tech savvy webmasters. The Wizard offers a variety of cinema templates with varying degrees of customization features, including the creation of logos and mastheads that are later used by Sureflix in promotional campaigns for webmasters.

“We don’t just offer simple color choices and logo placement,” said Erik Schannen, co-founder and CTO of Sureflix. “Webmasters can choose colors, fonts, borders, and even the positioning of page elements like the menu bar and most-watched lists. With all these options, we’re able to offer a dynamic tool that allows webmasters to tailor each cinema to their specific requirements.”

Sureflix was founded in 2000 and is also gay adult video distributor.

The customized VOD cinema program provides access to the Sureflix library of gay streaming content from its flagship site maleflixxx.tv. Webmasters can pick and choose content that fits the overall needs of their website, the company said, while at the same time picking content from some of the top gay production studios, including Studio 2000, High Octane, Kristen Bjorn, MSR, Matt Sterling, and Raging Stallion, many of which are on an exclusive contract with Sureflix.

“It’s the content as much as the technology that’s attracting all of the interest,” said Schannen. “We have an exclusive library of titles from the top gay studios. If people want to see these award-winning movies, they must visit one of our Sureflix network sites.”

As part of the newly launched affiliate program, Sureflix hosts the custom cinema feature for webmasters, pays for bandwidth, and handles payment processing and customer support.

“Muscle guys, twinks, fetish – we have something for everyone," said Schannen. "Lately our spanking titles have been very popular too. All these diverse genres allow our VOD webmasters to better target their surfers.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jennifer White Launches Official Site, Debuts 1st Release

Reigning XMAs Female Performer of the Year Jennifer White has launched her new website, JenniferWhite.com, and announced the first feature-length showcase from her new production company.

Adult Game Fest Announces Nominees for Inaugural Awards Show

Organizers for the inaugural Adult Game Fest convention and trade show have announced the nominees for the event's awards ceremony, taking place Saturday, Sept. 26, at 5 p.m. (PDT).

Byborg Enterprises Joins Pineapple Support as Sponsor

Byborg Enterprises has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

XBIZ 2027 Hotel Room Booking Now Open

Hotel booking is now open for XBIZ 2027, giving attendees the opportunity to secure their stay at the host venue, JW Marriott L.A. Live.

FSC Case Against Tennessee AV Law Can Go Forward, Court Rules

A U.S. district court on Tuesday denied the Tennessee attorney general’s motion to dismiss a Free Speech Coalition lawsuit challenging the Protect Tennessee Minors Act.

AEBN Publishes Popular Searches for July, August

AEBN has published the top search terms for July and August from its straight and gay theaters in all 50 states and the District of Columbia.

2027 XMA 'Fan Favorite' Pre-Nominations Period Now Open

XMA event organizers have announced that the pre-nomination period for Fan Favorite categories for the January 2027 ceremony is now open.

California Legislature Passes Stricter UGC Rules for Adult Sites

A bill to impose tighter compliance standards for user-generated content (UGC) on adult websites has been approved by the California state legislature and now awaits the governor’s signature.

CollabGPS Rolls Out 'Verification Badge' Update

CollabGPS has launched a badge system for user verification.

X3 Amsterdam Imports Hollywood Glitz With Continental Style

A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

Show More