Sureflix Launches 'Build Your Own Cinema'

TORONTO – Sureflix Digital Distribution (Sureflix.com) made its foray into the online video-on-demand market this week with the launch of a new gay affiliate program called "Build Your Own Cinema."

The customized VOD program enables webmasters to create tailored gay theater features that can be set up on individual websites in less than an hour, the company said.

The Cinema Wizard, a coded program created by Sureflix, presents six steps to building a customized cinema for both beginners and more tech savvy webmasters. The Wizard offers a variety of cinema templates with varying degrees of customization features, including the creation of logos and mastheads that are later used by Sureflix in promotional campaigns for webmasters.

“We don’t just offer simple color choices and logo placement,” said Erik Schannen, co-founder and CTO of Sureflix. “Webmasters can choose colors, fonts, borders, and even the positioning of page elements like the menu bar and most-watched lists. With all these options, we’re able to offer a dynamic tool that allows webmasters to tailor each cinema to their specific requirements.”

Sureflix was founded in 2000 and is also gay adult video distributor.

The customized VOD cinema program provides access to the Sureflix library of gay streaming content from its flagship site maleflixxx.tv. Webmasters can pick and choose content that fits the overall needs of their website, the company said, while at the same time picking content from some of the top gay production studios, including Studio 2000, High Octane, Kristen Bjorn, MSR, Matt Sterling, and Raging Stallion, many of which are on an exclusive contract with Sureflix.

“It’s the content as much as the technology that’s attracting all of the interest,” said Schannen. “We have an exclusive library of titles from the top gay studios. If people want to see these award-winning movies, they must visit one of our Sureflix network sites.”

As part of the newly launched affiliate program, Sureflix hosts the custom cinema feature for webmasters, pays for bandwidth, and handles payment processing and customer support.

“Muscle guys, twinks, fetish – we have something for everyone," said Schannen. "Lately our spanking titles have been very popular too. All these diverse genres allow our VOD webmasters to better target their surfers.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JustFor.fans Launches 'JFF Create' iPhone App

JustFor.fans (JFF) has launched its new iPhone creator management app, JFF Create.

ShootXEvents Joins ASACP as Media Sponsor

ShootXEvents has signed on as an in-kind media sponsor for the Association of Sites Advocating Child Protection (ASACP).

Pornhub Unblocks UK Users on iOS Devices, Citing Apple AV Effectiveness

Pornhub parent company Aylo on Tuesday announced that users in the United Kingdom will once again be able to access the popular site if they are using Apple devices and have confirmed their age through Apple’s U.K. age-verification process.

FSC Launches 'Know Your Rights' 1st Amendment Resource Page

The Free Speech Coalition (FSC) has launched "Know Your Rights," a resource page detailing First Amendment protest guidelines.

Utah VPN Rule for Adult Sites Takes Effect This Week

A new law in Utah comes into force Wednesday, making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification.

UPDATED: Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

Brazil Invites Public Input on Guidelines for New Digital Law

Brazil’s National Data Protection Authority (ANPD) is soliciting public comments to help improve interpretation and application of the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

X3 Expo Unveils Euro All-Stars for Inaugural Amsterdam Edition

X3 Expo, Hollywood's premier adult entertainment expo, makes its European debut at Passenger Terminal Amsterdam Sept. 11-12, bringing together fans, creators, and industry insiders for the Continent’s largest assembly of adult entertainment stars, alongside a dazzling lineup of attractions spotlighting the cutting edge of modern media and pleasure tech.

2026 Pornhub Awards Nominees Announced

The list of nominees has been revealed for the eighth annual Pornhub Awards, presented by gaming platform 1win, which will be held May 27 in Los Angeles.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters, by country, for February and March.

Show More