Sureflix Launches 'Build Your Own Cinema'

TORONTO – Sureflix Digital Distribution (Sureflix.com) made its foray into the online video-on-demand market this week with the launch of a new gay affiliate program called "Build Your Own Cinema."

The customized VOD program enables webmasters to create tailored gay theater features that can be set up on individual websites in less than an hour, the company said.

The Cinema Wizard, a coded program created by Sureflix, presents six steps to building a customized cinema for both beginners and more tech savvy webmasters. The Wizard offers a variety of cinema templates with varying degrees of customization features, including the creation of logos and mastheads that are later used by Sureflix in promotional campaigns for webmasters.

“We don’t just offer simple color choices and logo placement,” said Erik Schannen, co-founder and CTO of Sureflix. “Webmasters can choose colors, fonts, borders, and even the positioning of page elements like the menu bar and most-watched lists. With all these options, we’re able to offer a dynamic tool that allows webmasters to tailor each cinema to their specific requirements.”

Sureflix was founded in 2000 and is also gay adult video distributor.

The customized VOD cinema program provides access to the Sureflix library of gay streaming content from its flagship site maleflixxx.tv. Webmasters can pick and choose content that fits the overall needs of their website, the company said, while at the same time picking content from some of the top gay production studios, including Studio 2000, High Octane, Kristen Bjorn, MSR, Matt Sterling, and Raging Stallion, many of which are on an exclusive contract with Sureflix.

“It’s the content as much as the technology that’s attracting all of the interest,” said Schannen. “We have an exclusive library of titles from the top gay studios. If people want to see these award-winning movies, they must visit one of our Sureflix network sites.”

As part of the newly launched affiliate program, Sureflix hosts the custom cinema feature for webmasters, pays for bandwidth, and handles payment processing and customer support.

“Muscle guys, twinks, fetish – we have something for everyone," said Schannen. "Lately our spanking titles have been very popular too. All these diverse genres allow our VOD webmasters to better target their surfers.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

WebGroup Czech Republic Settles Florida AV Suit, Will Pay $1.2 Million

WebGroup Czech Republic (WGCZ), the parent company of XVideos, XNXX, BangBros and GirlsGoneWild, has settled a lawsuit filed by the state of Florida over those sites’ alleged failure to age-verify Florida users before allowing access to adult content.

AEBN Publishes Popular Searches for March, April

AEBN has published the top search terms for March and April from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Investigates Two Sites Over Possible AV Violations

U.K. media regulator Ofcom on Wednesday launched investigations into two adult sites as part of its age assurance enforcement program under the Online Safety Act (OSA).

Brazzers Launches Model Management Division 'Brazzers Creator'

Brazzers has launched its new full-service model management division, Brazzers Creator, offering content management services across multiple platforms.

FTC Promises 'Vigorous' TAKE IT DOWN Act Enforcement

The Federal Trade Commission is warning platforms that the agency will strongly enforce the notice-and-removal requirements of the TAKE IT DOWN Act, which go into effect next week on May 19.

STD Hero Joins Pineapple Support as Sponsor

Better Life Science brand STD Hero has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Miami Speaker, Open-Floor Conversation Guide Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ Miami, the latest edition of the adult industry’s premier summer conference, set to take place May 11-14 at the Goodtime Hotel in Miami Beach.

2026 XBIZ Miami Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for XBIZ Miami, set to take place May 11-14 at the Goodtime Hotel in South Beach.

UPDATED: Utah VPN Rule Enforcement Paused in Aylo Lawsuit

Provisions of a new Utah law making adult websites liable if minors in the state circumvent geolocation efforts to bypass age verification, which were set to come into force on Wednesday, have been put on hold until Sept. 3 in the case of Aylo, which filed suit in the matter.

Show More