VeriSign: Record Domain Name Registrations Driven by PPC Ads

MOUNTAIN VIEW, Calif. — Domain name registrations had the highest quarterly growth ever during third quarter 2004, with 5.1 million new domain names being registered primarily due to pay-per-click advertising, according to Internet infrastructure giant VeriSign, Inc.’s quarterly domain name industry brief, released on Wednesday.

Total domain name registrations also reached a record high of 66.3 million domains, with an average of 1.2 million new registrations every month, according to the report. Current rates indicate a 33 percent increase of the same quarter last year.

Referencing a Jupiter Research report that suggests the PPC advertising market will grown from roughly $2.6 billion in 2004 to $5.5 billion in 2009, VeriSign attributes the ever-increasing growth of new domain registrations to an increase in contextual advertising.

“The PPC advertising market is driving domain name registration growth as registrants register domain names that contain meaningful terms or attract traffic,” said VeriSign. “The average amount paid per click is currently between $.29 and $.35. Some keywords are more valuable than others with the term hosting getting $13 per click and the term home equity loan getting almost $15 per click.”

“It’s proven to be quite valuable for advertising purposes,” VeriSign senior marketing manager Jill McNabb told InternetNews.com. “Either advertisers will be placed on such a site or they will come up high in the search results because of the [domain] name.”

The report also indicated that the .com top-level domain currently represents 47 percent of total domain name registrations, followed by country code TLDs at 37 percent, .net at 8 percent and all other generic TLDs at 9 percent.

The domain name renewal rate also stayed at its record high of 72 percent over the past quarter, with renewal rate of previously renewed websites topping 80 percent.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More