Playboy Partners With Columbia House for Adult Movie Club

NEW YORK — Direct mail distribution company Columbia House is teaming up with Playboy Entertainment in order to open a new adult video club service called Hush by the end of January.

The new business will draw on the distribution know-how gained through Columbia House’s more than 50 years in the marketplace, but will not be marketed to current customers.

Officials at Columbia House were reticent to talk about the new service, but did confirm that Hush will officially open by the end of January and will be available on its own website.

“It’s a separate company,” spokesman Doug Piwinski told XBiz. “It won’t touch any of the existing Columbia House customers, so it’s basically starting with zero members.”

Instead of using its own customer base, Columbia said that it intends to draw from Playboy’s direct-mail list, which the company says contains millions of prospective customers. Columbia will use the list to distribute a wide variety of adult titles.

The new business comes just months after Columbia House inked a non-exclusive distribution deal with Playboy and began offering some of its DVDs in its video clubs.

“One of our top priorities is to provide the widest selection of product to our members,” said Columbia House CEO Scott Flanders at the time. “The agreement enables Columbia House to offer new, diversified titles produced and presented by a world-recognized brand, and provides Playboy with access to our millions of members.”

While Columbia House officials have said that the new business will not be marketed to current customers, the company, which has been pounded recently with the introduction of discount online distributors like Amazon.com, said it hopes to capitalize on the estimated $5 billion-per-year market of adult video sell-through and rentals.

Hush will be marketed through direct mail and advertisements in adult magazines, and also sponsor contests on Howard Stern’s radio show.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time Drops New Installment of 'MILF Overload'

Adult Time has released the latest installment of director Jim Powers' series "MILF Overload."

Coco Bae Fronts Latest From Reality Kings

Coco Bae stars with Jordi El Nino Polla in the latest release from Reality Kings.

Eve Sweet Stars in Latest From Blacked Raw

Vixen Angel Eve Sweet stars with Vixen Media Group (VMG) exclusive Jason Luv in the latest release from studio imprint Blacked Raw.

Brazzers Drops Season Finale of 'MILF Quest'

Brazzers has released the final episode of the first season of "MILF Quest," hosted by Cherie DeVille.

Beca Barbie Makes Her Hookup Hotshot Debut

Beca Barbie has made her debut for Hookup Hotshot alongside Nade Nasty.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Valerica Steele Headlines Jonni Darkko's 'DVP Sluts'

Valerica Steele toplines director Jonni Darkko’s “DVP Sluts,” from Evil Angel.

Michael Ninn Returns With 'Catherine' Sequel Made Entirely by AI

Veteran filmmaker Michael Ninn, though retired from the adult business for the past 10 years, recently unveiled a new episodic project titled "Catherine II: The Series," which serves as a sequel to his 2005 adult film "Catherine."

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Show More