ExpressPro: Establish Brand Using Yahoo Sponsored Search

LAS VEGAS — Tela Andrews of search-engine advertising firm ExpressPro spoke at the XBIZ Summer '07 Industry Forum about what Yahoo's Sponsored Search can do to build an adult company's brand and business.

By bidding on certain available related keywords, Andrews said that adult companies can advertise their product to specific targeted markets, according to geography and demographics — Yahoo ads so far are available in the U.S., U.K., Australia, Spain and the Nordic countries.

Andrews added that there currently are 130,000 keywords available for bidding and that more than 50 percent of search terms do not yet have any advertisers.

Companies control their position on each search page by bidding with a minimum of 10 cents on every keyword they want to be associated with. More bids will get their sponsored search result closer to the top of the list, he said.

Andrews also said that Yahoo must first approve an adult site to use its ad program — by establishing that it does not contain forbidden content such as child pornography, bestiality and necrophilia, and its primary focus is on content other than humiliation, bukkake and golden showers. The site also must include a 2257 statement.

The adult site can be as hardcore as the webmaster wants, Andrews said, adding that Yahoo does not judge any website's "acceptability" in terms of content. The site simply must follow Yahoo's guidelines for approval.

Terms such as "teen porn" and "teen sex" are approved as well, he said, but adult site marketers must understand that using the term "young" or insinuating the site's content features anyone under the age of consent will not be approved.

Andrews stressed to the adult industry members in the audience that Yahoo wants adult advertisers — they want their business and their money, and are more than willing to work with companies directly to help them optimize their search engine traffic.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More