The feature is directed by Jett Blakk and stars Braxton Bond, Riley Burke and legendary pornstar Lou Cass in the erotically charged psychological thriller.
The studio plans a full-scale promotional campaign behind “Dare,” including a dedicated website where users can view the trailer as well as photo galleries. The trailer can be downloaded to mobile devices, along with wallpapers and buddy icons.
Additionally, Bond and Burke will make a live appearance on a special edition show broadcast on Falcon’s live webcam theatre, FalconTV.com. The show is scheduled for Saturday from 6-7 p.m. PST.
A print promotion also is planned, with photo layouts from the movie featuring some of the stars from the title will appear in Unzipped, Freshmen and other men’s magazines.
The movie’s plot involves three main characters as the men cross paths on their way to Los Angeles. Each character has different reasons for being on the road, but soon find their lives intertwined in a dangerous game of Truth or Dare.
Along with Cass, Burke and Bond, the movie features also Falcon Lifetime exclusive Matthew Rush, Falcon exclusives Roman Heart, Cort Donovan and Erik Rhodes, as well as Tyler Riggz, Tyler Saint, Mason Wyler, Dallas Reeves, Noah Driver, Eric Blaine and Jack Shamama (in a nonsex role).
Falcon website members who purchase “Dare” online will receive a 50 percent discount. The regular retail price is $69.95.