New Program Will Add Interactive 3D Props to Videos

CYBERSPACE — A new program will let video producers insert three-dimensional, branded interactive objects into their online videos, giving adult industry professionals a new way to make money with online content.

The program is called Innovid, and it works like this:

In post-production, producers can add a 3D object into a video that matches the look of the movie. Because the object is 3D, producers can also manipulate it so it moves with the camera and fits into the overall backgrounds.

If a user interacts with the object — mouses over or clicks it, for example — they'll be presented with a pop-up description of the object and the option to visit an external site.

Innovid CEP Zvika Netter said that his company has no plans to release the product yet, but blogger Mark Hendrickson of TechCrunch.com had a chance to use the new application. He speculated that it would make it easy for webmasters of YouTube-style sites to add interactive ads into their user-generated content.

OC Cash Vice President of Marketing Jay Quinlan is no stranger to innovation, having added YouTube-style viral videos to his affiliate network. He told XBIZ he tries to keep an eye on companies like Innovid.

"I like to keep looking at mainstream marketing and see what ideas I can bring over here [to adult]," he said, and even though he said he might want to try Innovid when it became available, he suspected it might have a major drawback.

"It sounds like this software will need a lot of action-scripting," he said, referring to the common programming code that governs interactive applications. "That code's pretty gnarly. I imagine that the people who know how to write it [for Innovid] will ask for a lot of money."

Online guru Brandon Shalton told XBIZ that Innovid might be put to more nefarious purposes.

"The use of this technology would probably be for tube sites to take stolen content and put in an ad for a different company," said Shalton, who founded the traffic analysis service T3Report.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Show More