Shari Beaumont, Wayne Hentai Form Plan 9 Publicity Agency

LOS ANGELES — Shari Beaumont and Wayne Hentai have started Plan 9 Media Group, a publicity agency for the adult entertainment industry.

Beaumont, who worked in music industry publicity before entering the adult industry, will lead Plan 9's promotions and media sponsorship efforts. Hentai, a freelance business writer who later moved to writing professionally on the adult industry, will take charge of the public relations needs of the company's clients.

"Wayne and I have worked together on projects in the past," Beaumont said. "It just made sense to combine our knowledge of the industry to create a company that offers the best in media relations solutions."

Beaumont's experience in publicizing her clients, her knowledge of product sponsorships and her role in organizing the media on the red carpets for adult-industry promotional parties will add expertise to the agency, Hentai said.

"While I've built the names of my clients through my solid relationship with the media, working together with Shari means we can offer our clients more than just public relations," Hentai, said. "With our combined efforts, Plan 9 Media Group offers promotional campaigns as well as media coordination during events to complement our publicity efforts."

Plan 9 Media Group offers established adult businesses an opportunity to augment their existing promotions and public relations departments. Smaller companies, who do not have the resources to maintain an in-house publicity department, will be able to draw on the expertise of the company.

According to Hentai, the adult industry is evolving and successful companies, like their mainstream counterparts, understand they are in the entertainment industry and need to put their efforts into public relations and publicity.

"However, to understand adult you need to spend time working in it. Publicity agencies with a mainstream orientation do not have that knowledge, and freelancers in the adult industry often lack a background outside of adult. Shari and I bring real-world publicity and public relations experience as well as our years of involvement in this industry to Plan 9 Media Group — it's what sets us apart from the pack."

For more information contact info@plan9mediagroup.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kitty Quinn, Nata Gold Star in Latest From MixedX

Kitty Quinn and Nata Gold star in the latest release from MixedX, titled “The Interview.”

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

WIFEY Celebrates 1st Anniversary With Return of Tiffani Time

Vixen Media Group studio imprint WIFEY is marking its first anniversary with the return of Tiffani Time in a new scene alongside her husband Ben, Isiah Maxwell, and Hollywood Cash.

Cherry Candle, Scarlet Skies Headline Latest 'Lesbian Seductions'

Cherry Candle and Scarlet Skies topline the 82nd volume of “Lesbian Seductions” from Girlfriends Films.

Alanna Pow Stars in Latest From Brazzers

Alanna Pow stars with reigning and three-time XMAs Male Performer of the Year Vince Karter in the latest release from Brazzers, titled "Alanna's Bitty Bikini Comes Right Off."

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Samantha Reigns Stars in St. Paddy's Day-Themed Release From TeamSkeet

Samantha Reigns stars with Donnie Rock in a new St. Patrick’s Day-themed scene from TeamSkeet series “Brat Tamer,” titled “St. Patrick's Day Nipple Pinching.”

Show More