“Michael Lucas' Gigolo” Premieres on Maleflixxx Network

TORONTO, Ontario — Maleflixxx and Lucas Entertainment have announced a new twist in their unique VOD release strategy for this summer’s release, “Michael Lucas’ Gigolo.” The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” on the Lucas Vault on June 8, so that Lucas Entertainment fans could enjoy the world premiere. Following this initial launch, the movie was released across the Sureflix Digital Distribution Network on July 5.

To give “Michael Lucas’ Gigolo” more exposure, the Maleflixxx team has announced that this film is being released in an episodic format, premiering a new scene every week. It will culminate August 16 with a climactic bonus sex scene created exclusively for Maleflixxx.

Michael Lucas, President of Lucas Entertainment, says, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie. The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."

“Michael Lucas’ Gigolo” features Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.

“We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo.'" Sureflix Digital Distribution President Eric Johnson said. “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”

For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11.

To learn more about the Maleflixxx affiliate program, visit Sureflix.com or email Ewan French at Maleflixxx/Sureflix Digital Distribution.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More