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User Engagement and Dating Sites

User Engagement is a term that gets used a lot to describe interactivity and ‘traffic hooks’ intentionally put in place by all kinds of digital properties in their effort to increase their audience online. Nowhere is user engagement more important than on community driven websites focused on fostering interaction among members, and in the case of dating sites it may well be the single most important determining factor in the success or failure of any site marketing campaign. With so many webmasters shifting their focus toward the dating segment of the market from other aspects of adult entertainment, XBIZ World reached out to several of the most successful companies in the space for their insights on how these factors will continue to evolve.

Fake Sex Tapes and You

It seemed almost impossible, but there they were: emails from multiple media outlets, asking me if the sex tape announced in a press release I had just sent out was real, or some manner of belated April Fools’ Day prank.

Florida Sheriff Continues ‘War on Porn’ and Sets Sights on Backpage

Sex and Sensibility

While a stiletto-clad Carrie Bradshaw glamorized the life of the sexologist on cable television, career optimization for a sexuality educator in the real world takes significantly more than designer shoes. For Megan Andelloux, Charlie Glickman, Emily Morse and Jamye Waxman — it took consummating the appropriate relationships with sex toy manufacturers, circumventing barriers erected by a generally sex-squeamish society and procuring advanced-level education.

The Evolution and Diversification of Fetish Fashion

Fetish attire has come a long way since the 1960s, 1970s and 1980s. In those days, fetish attire was much more underground than it is now. But with BDSM depictions showing up in everything from beer commercials to sitcoms to telenovelas these days, fetish fashions are much more ubiquitous than they were 30, 40 or 50 years ago — and with that ubiquity has come considerable diversification.

Changing Thoughts About Toy and Lubricant Compatibility

Silicone toys are dominating the adult toy market, with more and more demanding customers empowering themselves with the desire for high quality gizmos for pleasure and fun. For years, the traditional thinking that silicone lubricants collide with silicone toys has been the norm for sales training and disseminating information to retail consumers.

Technology, Skepticism and Missed Opportunities

It seems insane to me now, given the central importance of mobile traffic and mobile content sales to Pink Visual’s bottom line, but I used to be an unrelenting mobile skeptic.