Research and consulting firm Kline & Company announced today the undertaking of a comprehensive study, “Sexual Wellness: U.S. Market Analysis and Opportunities.”
Australian supermarket chain Woolworths abandoned its sales of battery-powered vibrators Friday following the Christian advocacy group FamilyVoice Australia’s call for a boycott.
Durex, one of the most popular condom brands in the U.K., manufactured by SSL International, entered the adult novelty market this week when the company unveiled Play Time products, a line of disposable and non-disposable vibrators, lubricants, rings and condoms at the National Association of Chain Drug Stores Marketplace trade show.
Condom manufacturer Durex has released the result if its Sexual Wellbeing Global Survey for 2007-2008.
Findings indicate that 60 percent of those surveyed found sex to be a “fun, enjoyable and vital” part of their lives, and that only 44 percent were fully satisfied with their sex lives.
Durex last week said that the launch of sex toys and new types of condoms at two of U.K.’s largest chains lifted sales growth to a record 10 percent in the last six months.
