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Fifty Shades of Gray

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Lovehoney Offering '50 Shades'-Themed 'Consultation Experience'

Lovehoney is celebrating the 10th anniversary of the publication of “Fifty Shades of Grey” with a “consultation experience” inspired by the bestselling novel, hosted in themed "playrooms" in London.

trends

Mainstreaming of BDSM Broadens Category, Consumer Reach

It’s been just more than 30 years since Kim Basinger and Mickey Rourke lit the silver screen on fire in “9 ½ Weeks” with the film’s underlying themes of BDSM.

Ericka Rachelle Mendoza ·

Lovehoney Now Shipping POS Material for 'Fifty Shades Darker'

Lovehoney has announced that it is now shipping point of sale (POS) material for Fifty Shades Darker: The Official Pleasure Collection.

Williams Trading Launches '50 Shades of Grey' Promotion

Veteran adult distributor Williams Trading Co. is offering drastic price cuts on select “Fifty Shades of Grey”-themed pleasure products.

Net1on1 Named U.K. Distributor for Lovehoney's 'Fifty Shades' Products

Lovehoney has named Net1on1 Wholesale as the exclusive U.K. distributor for their “Fifty Shades of Grey”-licensed products.

From Masks to Opera Gloves, Manufacturers Talk BDSM Accessories

BDSM is not only known for its kinky activities, but also, for all the leather, latex, spandex and PVC fashions that go with it. Fetish attire can be worn by people who aren’t actually participating in bondage, domination, spanking, flogging and other BDSM activities.

Alex Henderson ·
trends

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing

Sex toys have been a lucrative, profitable part of the adult entertainment industry for decades. But in recent years, sex toys have — much like BDSM — become increasingly mainstream. More and more, sex toy manufacturers have been looking to mainstream outlets like The New York Times and Cosmopolitan for publicity.

Alex Henderson ·

Lovehoney Predicts €75 Million 'Fifty Shades' Sex Toy Boom

With the "Fifty Shades" movie on the cusp of release, Lovehoney predicts that the overall Valentine's Day spend across the industry will be around €75 million in 2015 — more than $1 for every adult in the U.K.

Erotic Fiction Writer Sylvia Day Signs 8-Figure Deal

Sylvia Day has learned a valuable lesson from predecessor EL James: “mommy porn” sells — like wildfire.

X-Rated Version of 'Fifty Shades' Movie in the Works

Universal Pictures' “Fifty Shades of Grey” is getting a shade saucier.