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opinion

Branding: A Promotional Pay Off

Traffic and Retention are two of the biggest factors in the Web site game, and targeted site branding through products and promotions are one of the main ways it's played. Here are a few examples of how it can be effectively done:

opinion

Dusting Off the Welcome Mat

Repeat visitors to your Website: for typical free and AVS sites, they are not in your best interest; but for pay sites who thrive on recurring memberships, and traffic pumps that rely upon them for their survival, repeat visitors are essential.