On

Revenue Theories on Dating Sites

A wide variety of adult dating websites can be found on the Internet, ranging from gay dating sites to BDSM dating sites to dating sites with a MILF/cougar focus. But if there is one thing that all the many different types of adult dating sites have in common, it is a desire to make money. How they go about making money, however, can vary considerably from one company to the next. Some adult dating sites don’t have any paid memberships at all; they make their money from an entirely advertising-based revenue model. Others, meanwhile, offer members the option of either free memberships or paid memberships with platinum features (members can’t access the platinum features unless they pay for them). When dating sites offer the option of paid memberships, they need to think about the ways in which customers are going to be billed — and that can differ quite a bit, depending on where the customers live.