Shibari Wands
Catering to a Diverse Customer Base With Gender-Fluid Products
The term “gender-fluid” has been buzzing around the industry lately, but what does it really mean?
Retailer Tips for Navigating Post-Valentine's Day Sales
We spend months prepping for our favorite holiday in adult, Valentine’s Day. It’s the culmination of weeks of buying, receiving, decorating the store, staffing, inventory management and other duties. Now what?
How to Stay Stocked With the Right Balance of New, Classic Top Sellers
The start of the new year means new products! This can be exciting, but also a big business responsibility when it comes to balancing new-release items with your tried-and-true bestsellers.
How to Develop Your Brand's Online Personality for Engagement, Success
As online communication has become more ubiquitous, people are becoming more conscious of their online persona and reputation.
In-Store Marketing Ideas to Increase Your Holiday Sales
Going into the holiday season, we all have sales on our minds. Price markdowns are great, but the key to keeping holiday sales booming is keeping customers engaged without just relying on a traditional price reduction.
With In-Person Events on the Horizon, Here's How to Prepare
Trade show season and retail activities are returning to a new normal, which means it’s a perfect time to talk about how to optimize your trade show experience — whether it’s virtual or in person.
How to Excel at Clienteling in Your Retail Store
One of the most valuable things I learned in my past retail life at Nike was “the art of clienteling,” or how to keep client books to drive incremental sales dollars.
How Retailers Can Leverage Distributor, Manufacturer Partnerships
One of the things I love most about my job is the interaction I get to have with our retailers and store partners.
How to Heat Up Sales With Seasonal In-Store Events
Summertime can be an excellent time to take advantage of fun events to keep your store hopping and drive some extra sales at the same time.
‘Sextech’ Takes On a Bigger Definition in Adult Retail
There has been so much buzz lately about the cool things our industry is doing. For example, our celebrity endorsements, product mentions in Forbes articles, and winning design and business awards (outside of adult) — most notably for the new wave of “sextech” products.
How Adult Retail’s Community Bond Ensures Its Success
Thriving during COVID can seem a foreign phrase, but our industry has done just that. We have accepted the challenge of doing more, while doing it better in order to ensure that as many of our retailers survive while many other stores around us shutter.
Why Wand Massagers Are the Go-To for Retail Sales
It has been a minute since I have talked about one of my personal favorite toys, the wand. With a significant boost of both customer interest and dollar sales in this category, it seems like a good time to bring them up again.
COVID-Friendly Strategies for Retail Staff In-Store Learning
If there is one sales activity that both stores and manufacturers seem to truly bond over, in my opinion, it is during store visits and trainings.
How COVID Restrictions Are Unleashing New Retail Opportunities
One thing about COVID is that we have all gone through each phase of it together, whether we wanted to or not. Watching retail stores combat their way through existence during these tough times has been an eye-opening and awe-inspiring experience.
A Look at the Relationship Between Self-Care, Pleasure
Once upon a time … we all dreamed of what we would do for ourselves if we just had a little bit more time, or a little bit more money, or a little bit more of something we didn’t even know we needed.
How to Make Retail Events a Reality — In-Store or Online
In-store events are an important part of brick-and-mortar culture. They help businesses connect with their customers in a more intimate setting that can serve both the retailer and customers in a variety of ways.
How to Create Elevated Experience in Retail Stores
Creating a branded experience in your store can do more than boost sales.
Adult Retail Biz Thrives With Online Community
The pandemic has forced all of us to be more adaptable and solution-oriented. A lot of old “rules” and barriers are no longer there, and as sales reps, we are empowered to work with you.
A Look at the Parallels Between Intimate Care and Skincare
Lubricant seems to be one of the categories that evokes the most passion from retail associates. Everyone has a favorite brand, formula, flavor, bottle, consistency, sales rep or packaging style.