In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.
For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.
2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.
Sexual wellness brand Future Method and nonprofit SIECUS have joined forces to create a merch collection to raise awareness about SIECUS' mission of advancing sex education through advocacy, policy and coalition building.
B-Vibe has partnered with sex-ed advocacy organization SIECUS as the lead sponsor for the group's webinar series exploring "the latest topics in sex education with leading experts in the field" starting with "Consent, Sex Positivity and Pleasure: Filling in the Gaps in Sex Education" on Thursday at 4 p.m. (PDT).
