A lawsuit filed in U.S. District Court alleges that the top search engines are using a company’s trademark as search terms to drive Internet traffic to third-party advertisers. The suit against Google Inc. and Overture Services Inc. by insurer Geico this month claims that the search-engines are infringing on its trademark and diluting its value.
Google continues to find itself in hot legal water over trademark violations and this week was named in a lawsuit filed by French company AXA, a financial protection and wealth management company with more than $979 billion in client assets.
