XBIZ
Mobile Video Comes of Age
The rapidly increasing video quality of today’s mobile devices is inspiring new generations of digital filmmakers to adopt new techniques, which take advantage of the technical innovations occurring on the mobile video front — where many current generation smartphones support full HD video recording — and a few upstart phones are already shooting next-generation 4K video.
Snapshot of the Mobile Market
It has been about half a dozen years or so now since tech journal headlines proclaimed that mobile Internet access would surpass fixed Internet access “by 2014.” Now that this milestone year is upon us, XBIZ wanted to look at the latest available mobile penetration stats and to contemplate what it means to adult marketers. Here is what we found:
Optimizing Advertising for Increased Sales
Profiting from media buys is not as simple as posting an ad and then waiting for the sales to roll in as many new ad buyers quickly discover when they learn the hard way about the need for ad optimization.
Strategies for Re-marketing Canceled Members
Merchants often like to think that their products and services are so good that every customer is a guaranteed customer for life. Unfortunately, this rarely plays out in the real world, where increasingly finicky porn consumers are more reluctant to purchase and more quick to cancel website memberships.
Building Better Join Forms
For e-commerce website operators, web forms are a vital ingredient, whether used for paysite joins or product or service sales, or customer feedback and inquiries. Knowing if your site’s forms work is an easy enough process, but how do you know how well they are working, from a performance standpoint — not performance as in “how fast does it load” (although speed is a serious concern), but performance as in “does my form encourage completion?” and “what can I do to improve this performance?”
Content vs. Traffic: New Take on the Age-old Debate
Among adult website owners, it is the classic “chicken vs. egg” debate rehashed, where a discussion of which is more important — content or traffic — is perennially posed. While partisans play their roles in public responses (with content providers claiming that content is king, and traffic brokers pointing to their wares as the secret to success), it leaves many operators wondering which is truly more important to adult website operators today: content or traffic?
Dev Depot: LiveWeave.com, A Real-time Editor for Web Designers
There are many web development tools available today to suit a range of needs, from full-fledged website construction, to simply creating and testing a new module or code snippet without jeopardizing a production site.
Core of Content Creativity
Although the topics of innovation and technology are often intermingled, they are not the same: one is more a matter of technique and presentation, while the other centers on the processes and tools.
Industry Outlook: Ask The Lawyers
The legal trends we will most likely see in 2014 will focus on the shift in adult entertainment from professional porn stars to webcam models, escorts and amateur models.
Some Consolidation for Dating Sector
Dating is already showing signs of an interesting year online in 2014. As the number and kind of niche specific dating sites continues to grow exponentially, within each niche there does appear to be some consolidation as categories becoming more clearly defined and the audience of each develops its own set of expectations.
Traffic Equation: It’s Just Arithmetic
Looking forward to 2014, traffic trends emerge from two central points of view, often with significant overlap among them. On the one hand there is a strong consensus that mobile will become increasingly dominant, in terms of raw numbers and in terms of conversion ratios when compared to traditional traffic.
Continued Growth for Mobile Sector
2013 went down in history as a year in which the mobile sector grew increasingly important for the adult entertainment industry, and that importance is likely to grow in 2014. That is not to say that the consumption of erotica on desktops will cease altogether in the new year: some consumers of adult content might prefer their desktops, and some might use both desktops and mobile devices.
Dev Depot: WebMatrix 3, Web Development Goes On Fast Track
Rarely built on static HTML, websites today often require a range of technologies that are difficult and time consuming to integrate. Fortunately, a selection of tools is available to smooth over the rough spots and make development much easier than before.
Smooth Sailing for the Webcam Market
Many who look at the webcam business think they have a good grasp on it and expect only small changes in the near future, but several insiders were willing to point out some significant new perspectives that are already taking shape and will likely flourish as 2014 moves along.
XBIZ Summit to Debut 'Traffic Rush Hour' Meet-Up Session
XBIZ is pleased to introduce a new traffic-focused event at XBIZ Summit with the addition of the Traffic Rush Hour networking session.
New Year Yields New Ideas for Studios
What does the New Year have in store for the creators and distributors of adult video? Will it be more of what worked for them in 2013? Or will there be new lines and innovations to look forward to? We asked a sampling of studios and producers what they had in store for consumers in 2014 and came up with some intriguing answers.
Micro-Payments May Swing Into Action
As technology and content continue to evolve in the adult entertainment industry, so does adult billing. And in 2014, mobile growth, micro-payments and online security measures are among the adult billing trends to watch out for.
Subscription Paysites: Doomed or Doable?
As widespread revenue declines have gripped the adult Internet’s paysite sector over the last several years, the future viability of the adult subscription site business model has come into question. Many once-thriving affiliate programs have either folded up their tent or have been snatched up by larger, financially healthier competitors who were in strategic acquisition mode at the time.
Growth, Expansion and Renewal With Four Top Retailers
With a new year upon us — and the possibilities and challenges that come with it — it’s always instructive to hear what leading companies and key brands have up their sleeve for the initial weeks and months of the year. Is expansion and aggressive marketing in the cards for the first quarter of 2014, or are companies scaling back and seeking stability more than growth?
XBIZ, FSC Members Attend the Dirty, Sexy Policy Conference
Free Speech Coalition Board Chair Jeffrey Douglas and CEO Diane Duke will attend and speak at the Sexy, Dirty Policy Conference, held by the Carsey-Wolfe Center at UCSB, today through tomorrow.