XBIZ
How Treating Customers Right Pays
For adult operators, the top mainstream marketers can provide insights into quality customer care. According to service strategist John Tschohl (www.customerservice.com), speed, price and service form a winning combination that increases customer loyalty and revenues.
Leveraging Interactivity to Boost Stickiness
It is a lesson from my earliest days of website development — addiction is the key to retention, not only in terms of keeping members recurring, but keeping them on your site for longer periods of time — boosting the appeal and profit potential of your online endeavors. Rather than a website, however, Windows Solitaire led me to this revelation — a computer game that I witnessed some devotees playing for several hours each day.
Chronic Marketing With Brad Gosse
Attendees of recent XBIZ LA events may be familiar with veteran online marketing guru Brad Gosse, whose presentations have highlighted various unique and innovative approaches to traffic building. Gosse has a new book out, entitled, “Confessions of A Half-Baked (But Highly Paid) Internet Marketer (Volume 1),” which is seeing brisk sales at Amazon.com, where it is among the toprated in its category.
Kara_Sutra: Adorably Accessible
Kara_Sutra became known for hosting “Sex Ed 102: all the things you didn’t learn … but should have,” a popular web series in which she shed light on the topic of healthy sexuality with information and advice directed at inquiring adults. Inspired by the lack of sex-related knowledge she encountered while working at an adult shop, Kara_Sutra’s blog and video series is fueled by viewer/reader questions about sex and consumer interest in the booming sex toy marketplace. “Her sweet and friendly demeanor dotted with sly humor, the occasional trucker’s mouth, and fantastic natural cleavage has won her a large and supportive fan base,” Kara_Sutra’s bio says, and she maintains her relationship with fans by keeping an open stream of communication via social media.
3D On The Rise?
Whether it is the interactivity of Utherverse’s Red Light Center (RedlightCenter.com) and the popular Loki Land (Lokiland3D.com), or the 3D video of Dominic Ford (DominicFord.com) and beyond, adult entertainment offers are increasingly mimicking the three dimensions of the real world — with a number of new products coming to market that are pushing the boundaries of adult 3D tech.
Copyright, Patent Reform Could Shape Adult Biz
Digital media companies are shifting business strategies in response to today’s market conditions, by pursuing pirates for profit, and by legally clubbing their competitive rivals.
2012 XBIZ EU Room Block Ending Wednesday
Exclusive room selection and rates at the Radisson Edwardian Bloomsbury in London offered as part of a special room block for the XBIZ EU 2012, sponsored by AWEmpire, will become unavailable on Wednesday.
Revisiting Banner Swaps, Traffic Exchanges
The Internet as we know it today was built on the interlinking of websites, a process that began as a manual exchange between webmasters, often via e-mail. Then, as now, swapping links or banners doesn’t mean the other guy will leave his up, introducing high levels of fraud into the system, along with an unnecessary maintenance burden.
Regional Traffic Controls Allow Localized Revenue Optimization
We live in an increasingly shrinking world, where once insurmountable distances are mere nanoseconds away. This has opened up vast opportunities through globalization, but it has also spread the risk and reward far and wide, with some unintended consequences.
Finding Traffic Leakage
One problem with many websites, especially those that have been around for a while, where various content management systems, server technologies and file extensions have conspired to wreak havoc on the site’s file structure; is that a lot of links may be broken — leading to “404” errors from missing pages and files; a diminished user experience; and lost revenues — and the bigger and older the site, the more likely it is to be affected.
FSC Teams With XBIZ for First-Ever FSC Summit Conference and Awards
The Free Speech Coalition and XBIZ on Wednesday announced plans to join forces for the first-ever FSC Summit Conference and Awards Show on Friday, Nov. 9, at the Sofitel Hotel in Los Angeles.
GameLink to Host XBIZ.net Gathering in San Francisco
It's the second straight year that GameLink has hosted the event, and this time around the event will be held at Mr. Smith’s in San Francisco's Civic Center district on Friday, Aug. 17, beginning at 6 p.m.
The Future of Currency
When it comes to payment processing today, regulators and policy issues play as big a role in defining the process as do technological innovations; which in the latter case are reaping infrastructural dividends that could soon lead to the de-emphasis of cash and even credit cards as primary preferred payment vehicles in the physical world — and it should happen in only a few short years, according to a recent report from Pew Internet.
XBIZ EU Diamond Sponsor AWE to Present Seminar for Models, Webmasters and Media Buyers
XBIZ EU Diamond Sponsor Adult Webmaster Empire will host a LiveJasmin-focused seminar on Sept. 17, from 4-5 p.m.
Designing for High-Pixel Displays
Next-generation graphics displays, such as Apple’s breathtaking Retina on the iPad 3, are heralding a new era in mobile photorealistic imaging; boosting available color depth, pixels per inch, resolution and screen size — all of which can be easily taken advantage of by designers seeking a creative and quality edge.
JSON vs. XML: An Adult Perspective
Webmaster Central’s recent addition of JSON support to its leased content services has brought the use of this technology to the forefront of adult, but what are the benefits?
Product Packaging With A Purpose
Essential to the marketing of adult goods, product packaging is prudently developed by manufacturers to target various demographics with a range of themes, concepts and personalities that will make an impact on retailers’ shelves.
Poll: Porn Revenues Exceed $5 Billion According to Industry Survey
In spite of an economic recession, an oversupply of free porn online and rampant piracy, the business of porn continues to impact the global economy on a multi-billion-dollar level, according to the results of a new industry poll conducted by media organization XBIZ.
Male-Branded Toys: No More Penis Envy
Male-branded pleasure products, both straight and gay, once considered a “novelty” in the novelty business are now selling as fast as their female counterparts.
Pros, Cons of Advanced Imaging Technology
It’s a battle waged by every bride: spend your hardearned money on a professional photographer, or let your shutterbug uncle handle the job; after all, he has a nice camera, is keen to do it, and will do it for free. Unfortunately, after the wedding when it’s too late, many new brides are dismayed over their lack of decent images — but uncle did his best.