opinion

4 Tips for Retailers to Heat Up Summer Sales

4 Tips for Retailers to Heat Up Summer Sales

Ah, summer. The weather starts to heat up and the kids are out of school and pleading to be entertained. This normally makes summer a relatively slow season for retailers. However, as temperatures rise, retailers can avoid the summertime blues with creativity, expertise and a summer-ready product selection. Here are four options that intimate product retailers can use to engage more customers during summer months.

1. Travel-Ready Products: Summer is traditionally when most people travel, and studies show that more than 50 percent of people admit they’re more likely to have sex while on vacation. Whether your customers are traveling to your store or using your store as a jumping off point, having a variety of intimate products that are compatible with travel is a sure bet.

Retailers displaying these toys accordingly can inspire shoppers with cool new ways to enhance pleasure during their summer months.

There are plenty of clever sexy items available to fulfill what summer shoppers are looking for. Some sex toys offer a travel-lock to avoid buzzing luggage incidents, while others are outright incognito and appear as makeup or everyday household items. There are even options that come with their own travel cases.

Most travelers agree that size matters when it comes to sex toys and traveling. Stocking smaller-sized products that are easily packable are key for consumers planning summer excursions.

2. Glass and Metal Toys: As days heat up consumers are looking for ways to cool down. Enter temperature-play toys.

While summer is a sexy time of year, many partners find the heat makes them avoid intimate body contact. Sex toys made with temperature-friendly materials offer a way to cool down and also heat things up. Glass and metal toys are perfect for frosty friskiness. Easily cooled, these temperature play toys can offer a chilling sensation of pleasure.

Many summer shoppers forget, or don’t know, about temperature-play options. Retailers displaying these toys accordingly can inspire shoppers with cool new ways to enhance pleasure during their summer months.

3. Whisper-Quiet and Waterproof Technology: Those summer months when the kids are at home can put a damper on noisy sex play. But, there are a lot of sex toy options that offer the quietest pleasure experiences. Orgasms are a great stress reliever, so shoppers should be able to enjoy them with a summer selection of silent sex toy choices.

Retailers can also capitalize on waterproof intimate products during summer. Not only perfect for sex play in the shower, summer warmth also exposes sex toys to all types of humid, moist environments and its best for shoppers to be offered products that are water-friendly.

4. Longer Days = Rechargeable Toys: We all enjoy those lengthy summer days where daylight seems to last forever. Sunlight increases vitamin D, serotonin and happy moods, and stimulates shoppers to extend pleasure time. According to Ashwini Nadkarni, M.D., psychiatrist at Harvard Medical School,  hot summer days spike our libidos. So, it seems natural that shoppers are looking for more adventure and sex toys that can keep up with longer sex play sessions more often.

Rechargeable sex toys are a perfect way to ensure the product lasts just as long as the action does. Shoppers can appreciate rechargeable items that can be ready when they are and can be recharged easily anywhere without having to locate fresh batteries.

Sunny Rodgers is the brand manager for Pipedream Products, Jimmyjane and Sir Richards.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
opinion

Tips for Boosting Ecommerce Success During Masturbation May

Masturbation May is not just a month for self-exploration. It’s also a prime opportunity for ecommerce brands in the adult retail space to tap into a highly engaged audience actively searching for resources and products to celebrate their sexual wellness.

Matthew Spindler ·
trends

Adult Retailers Share Theft Prevention Strategies

Shoplifting has always posed a persistent challenge for retailers, and its effects reach far beyond simple loss of inventory. Theft can disrupt operations and saddle retailers with the cost of increased insurance premiums and heightened security measures. Robust security protocols can also negatively impact customers’ shopping experience.

Ariana Rodriguez ·
profile

WIA Profile: Stefanie Neumann

It takes an ever-smiling face and a constantly creative mind to keep a retail outfit up and running. Luckily for TAF Distribution, regional manager Stefanie Neumann has endless good vibes and smart decisions to boost business and staff relations at the company’s retail chain.

Women In Adult ·
profile

Dr. Tush's Brings Anal Care to the Forefront

Few personal health products have inspired descriptions quite so bold as “If Neosporin and Aquaphor had a baby, and that baby became a crime-fighting superhero for your skin.” Then again, even fewer can live up to their own hype.

Colleen Godin ·
opinion

Tips for Promoting Inclusivity, Accessibility in Adult Retail

Walking into an adult store or browsing a retail website should feel like an invitation — an open, shame-free space to explore pleasure and identity. But for many of us, that’s not the reality. As a queer, nonbinary and physically disabled person, I’ve spent years navigating physical and digital spaces that weren’t built with people like me in mind.

Hail Groo ·
opinion

Tips for Reinvigorating Marketing Strategy by Tapping Into Online Feedback

For the past 50 years or so, the pleasure industry has worked tirelessly to increase public acceptance of sex toys. We’ve done an incredible job, and that progress has only accelerated since I first started out working the sales floor at Babeland nearly 20 years ago.

Sarah Tomchesson ·
opinion

The 'Wall of Shame' in Adult Retail: Deterrent or Dilemma?

Retail theft affects all kinds of businesses, but adult retailers face unique challenges when it comes to loss prevention. One of the more controversial strategies some retailers have adopted is the “wall of shame,” a public display of shoplifters caught in the act.

Rin Musick ·
opinion

Mitigating Retail Shrink Through Intelligent Video Solutions

Retail shrink isn’t just a cost of doing business — it’s an existential threat. Theft, fraud, operational inefficiencies and employee mismanagement chip away at profits in ways that many business owners don’t even realize.

Sean Quinn ·
Show More