opinion

The Quietness That Kills

There is a silence within the industry, like a black hole in the middle of it. Offices are quiet. Production sets are quiet. Boards are quiet. Trade events are quiet. Not completely silent, but quiet. It’s a strange quiet for such a voluble age and industry, but it couldn’t be louder. This must happen in any time, whenever the shit hits the fan and the good times grind to a halt and the looming maw of a depression bares its fangs. It feels like the silence of despair and resignation, and the dread that comes from realizing you really are fuel for the matrix. It’s the silence people always project after they’ve lost their job, or fired someone, and the literal silence of a lot of people who simply are no longer there.

But the worst silence of all, the killer quiet, is the silence within, within an industry, a company, a family and especially within an individual. Not the silence of meditation and creative thought but the other clenched silence that can kills in the middle of a step.

It’s the end of a month and the beginning of another, the first month of the rest of our lives, and I really don’t have the time, energy or space to document the extent of the pain currently being felt in adult. (Besides, you know if you or your company is hurting, or at least you should!) But a warning is needed.

I know that people have been reaching out for help on a personal level, which is a really great thing and should be encouraged, but I think more probably needs to be done on a company and industry-wide level. Companies that have seen layoffs need to manage their staffs in the aftermath of those layoffs, and encourage open communication and, yes, even the cathartic sharing of feelings. Most companies in adult don't have real HR departments, and a lot are virtual with people scattered around the globe, but that doesn't mean that things can’t be done to assuage any fears and uncertainty within the staff. Surely, even adult managers know that a secure worker is a productive worker.

If you work for an employer who thinks human resources refers to a cattle call, or you are an independent contractor, a performer or freelance writer with no real work entity from which to get any solace in hard times, you should find a support group if you do not already have one. They could be anything as long as they are comprised of people who care about you and are willing to listen.

As an industry, we need to find a way to, first, admit what is going on, even if it means our dicks look a little smaller, and then the courage to act like a caring, cohesive industry. I don’t mean to be a prick about it, I really don’t, and I know this is a general complaint and that there are companies out there that are sacrificing in order to keep people employed, but a little more effort would go a very long way.

In addition to sponsoring support groups, or a job fair maybe, or even just encouraging the use of public social services, speaking up more often would in itself help immeasurably, even just to acknowledge that we, as a company, as an owner, as a peer and as an industry, care about the people who make up the business and are responsible for its profits and notoriety; something, anything, to help fill in the insufferable quiet of the times.

Photo: "Hunger to be Heard" - Jarra McGrath 2004

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
Show More