opinion

Social Ad Network Marketing Working?

The reviews are in - and they're still mixed!  Are you getting results from your Google, Facebook and Twitter advertising? Is it worth the investment, or is social ad network marketing a bust?

A lot of marketers believe that when you build up an official presence in one area and find success, that you should also find success in advertising within that same market.  Unfortunately, that's not always the case.  While many marketers have seen the proof of that theory in-action with Google search engine listings and Google AdWords advertising, not nearly as many have seen joint success between Facebook fan pages and Facebook Ads or Twitter accounts and Twitter advertising.

I really like the information I get from eMarketer.com.  Among many other points, I saw that because of the huge success to marketers who have used Google AdWords over the years, many have had high hopes they will see similar results with Google+. Sadly, the experts believe that because of the social networking similarities between Google+ and Facebook, Google+ advertising will ultimately have all of the same drawbacks and benefits experienced with Facebook advertising.  The problem, it seems, is not just in the type of people who use social networking, but the behaviors of those individuals.

In a study published by the people behind EyeTrackShop, [can you believe they are an online eye-tracking solutions firm?], well, they tracked the eye movements of participants in Sweden on a typical Facebook newsfeed layout with advertising placed in the right-hand column of the page.  They also tracked the eye movements of the same participants on a mock-up of a Google+ newsfeed layout with advertisements similar to those seen on Facebook in the right-hand column.  Google+ does not currently feature ads, but EyeTrackShop added them in the mock-up so they could simulate and track user behavior.

The users viewed both pages in much the same fashion, keeping their focus primarily on the center of the page and then moving to the left first, and then the right where the ads were located.  According to revenue estimates from eMarketer.com, Facebook will receive as much as $4 billion in ad revenue worldwide, so if Google copies this same format it could yield similar results. However, with the right-hand column being viewed last, Google+ might want to consider placing ads in the left-hand column instead.  plus.google.com

Real Results: Tracking Social Network Ad Engagement

Tracking the eye movements of typical social network users is one thing, but tracking the engagement of those users within the social ad network is another.  How many of those users are clicking on the advertisements or interacting with the advertising brands in some fashion?  Share your real-world experience and results…

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

PR Moves: How to Know When It's Time to Hire a Rep

If you’ve achieved a stable career with steady work, but find yourself at an impasse where growth is concerned, it might be time to look into hiring a public relations professional to help you expand your brand and reach.

Hime Marie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
Show More