opinion

Product Spotlight: Divine Health

Divine Corporation has announced that its Divine 9 lube containing Carragel has been selected by McGill University’s Division of Cancer Epidemiology for use in their large-scale, double-blind human trial on the ability of a carrageenan-based gel to prevent the transmission of human papillomavirus (HPV).

The study is called CATCH, an acronym for Carrageenan-gel Against Transmission of Cervical HPV, and will involve tracking HPV infections in nearly 500 female volunteers for a one year period. Divine Corporation will be supplying its carrageenan-based personal lubricant Divine 9 as the active product as well as the placebo gel for all the women in the study. CATCH is funded by the Canadian Institutes of Health Research.

The possibility that a topical gel, applied before sexual contact, can block the transmission of HPV would be a breakthrough with worldwide medical significance.

The McGill University research team is led by Dr. Eduardo Franco, director of the Division of Cancer Epidemiology and is coordinated by Joseph Tota (PhD candidate).

“The CATCH study is a major initiative to determine if using a carrageenan-based gel can prevent the acquisition and transmission of HPV in a real world setting,” Dr. Franco says. “I’m extremely encouraged by the results of the laboratory studies by Dr. John Schiller’s team at the National Cancer Institute. If the trial is successful, it would mean that women have another option for protecting themselves against HPV, the causative agent for cervical cancer.”

According to the company, a research team at the National Cancer Institute has conducted both in vitro and in vivo studies and found Divine 9 was effective in inhibiting infection rates.

“The possibility that a topical gel, applied before sexual contact, can block the transmission of HPV would be a breakthrough with worldwide medical significance,” the company says. “As a result, the Canadian Institutes of Health Research is funding Dr. Franco and his team to complete the CATCH study.”

The CATCH study will recruit 465 female volunteers and each will be supplied with either the carrageenan gel or placebo gel. The volunteers will use the gels whenever they are in intimate situations. During their one-year follow-up, the women will visit designated clinics for monitoring of HPV infection rates.

“We are gratified that Dr. Franco and his team at McGill University chose Divine 9 for this remarkable study on HPV prevention,” said Dean Fresonke, CEO of Divine Corporation. “With positive results, the world will have a powerful new weapon in the battle against cancer.”

Divine Corporation was formed in April of 2000 to pursue a concept originated by two business executives, Stephanie Leavine and Dean Fresonke. The goal was to create a personal lubricant that would have great playtime characteristics but eliminate the stickiness and resulting skin irritation that could result in the evaporation cycle of lube.

Dr. Mario Tremblay, who has a PhD in chemistry, also is part of the founding team and, having managed new product development for Max Factor and CoverGirl Cosmetics, brought with him the expertise to establish an accomplished product formulation team.

The formulation team had not created personal lubricants prior and approached the task using a broad spectrum of compounds, the company said. The formulation team strived to move away from waxes and silicone, which cannot be absorbed by the skin and have to be washed off, as well as parabens and glycerins that can cause skin irritation. According to the company, it found that skin irritation problems occur from residual deposits and partial absorption of ingredients.

“After sequencing through many different compounds, a vial labeled simply ‘9’ was delivered for testing” the company says. “Unlike any of the others, it exhibited superior slip characteristics and a unique evaporation cycle which, when finished, left the skin with a smooth and silky ‘baby powder’ feel. With further refinement, composition ‘9’ became the basis of Divine 9.”

The key ingredient of Divine 9 is a special extract of sea algae commonly referred to as carrageenan. Carrageenan is an edible compound Generally Recognized As Safe (GRAS) by the Food and Drug Administration (FDA). According to the company, carrageenan is used as a thickener and smoothing agent in such products as baby formula and ice cream.

With many different types of sea algae and variety of methods for the extraction of carrageenan, Divine 9’s unique carrageenan extract and formulation technique is a trade secret.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Active Media Execs Discuss Specialized Approach to Sexual Stimulants Market

Active Media is the creation of CEO Richard Hall, who founded the company after many years in the adult VHS and DVD distribution sector. Hall entered the adult industry in 2004 when he found himself feeling unfulfilled in his job with the Better Business Bureau.

Colleen Godin ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

Industry Vet Mike Savage Discusses Comeback, Goals With Full Circle Distribution

"We never know where life’s going to take us,” says Mike Savage. He should know. The pleasure biz veteran, who describes himself as “a poor Irish kid from Philly,” first made his name in the adult retail biz over the course of a nearly 40-year career.

Ariana Rodriguez ·
profile

Sensually Yours Founder Shellee Rose on Boosting Sex Positivity in Hawaii

Honolulu pleasure store Sensually Yours has served Hawaii for 40 years, establishing itself as a top destination for adult products. Founder and President Shellee Rose says her most important strategy for achieving four decades of success has been prioritizing customers.

Quinton Bellamie ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More