opinion

Women Don't Need a "G-Shot"

The so-called "G-Shot" procedure is the latest in a long line of medical or pharmacological interventions in sexual pleasure or functioning. Yes, it is the latest Big Thing in the sex world to debunk.

A Los Angeles plastic surgeon has come up with a new enhancement strategy that he's teaching to other docs. This procedure involves a collagen injection into a woman's anterior vaginal wall to purportedly emphasize sexual sensation from her G-spot.

Remember penis enlargement surgery, that staple of Internet spam? Remember last year's gizmo, stumbled upon by a chiropractor that purported to cause orgasm in women by the careful positioning of electrodes? Remember "Lady Viagra," the so-far-elusive pill that would get gals revved up as fast as their men, or ensure fabulous orgasms, or maybe even take care of the dishes and the lawn work so partners could book in a little more time for canoodling?

Think too of the last Big Thing the plastic surgeons unveiled for us women: labia work, so no woman has to wonder whether her pink bits look so different from Jenna Jameson's that a fellow wouldn't recognize them for what they are. Oh, and there's also vaginal tightening, that's apparently not just for postpartum moms any more.

To be sure, there are some women and men who suffer from true sexual dysfunction, who need and could really use pharmaceutical or other medical help.

But most people with sexual issues do not fall into this category. Most people who are unhappy with their sex lives have partners with whom they are incompatible in some way, or they (and their partners) suffer from insufficient or incorrect information about sexual arousal, pleasure and functioning.

Plus, Americans harbor the "Fix it, Doctor" belief that a visit to the physician can and will cure what ails them, even if "what ails 'em" is not, in fact, an ailment at all.

The real problem with innovations like the "G-Shot" is not that they might not work, though news coverage like the SF Chronicle's recent article about the procedure devoted scant ink to that possibility.

The real problem is that these Next Big Sex Things obscure the role of good, old-fashioned sexual and anatomical knowledge and the ability of partners to communicate about what they like, what they want, and what works best to arouse and satisfy. They also obscure the fact that different people may best be pleased by different things. That's because, simply, everyone is not alike.

But then, why would a plastic surgeon devote any time at all to explaining this? There's no money in that for him, as there assuredly is for doing the "G-Shot" and the next procedure and the next.

Just as most MDs don't take the time to look up from writing a prescription for Viagra to say "Oh, by the way, if you simply cut out fatty foods and nicotine, cut down on alcohol, and walk twenty minutes every day, you probably wouldn't need this stuff."

If most of the new breed of "G-Shot" docs won't take the time to tell their female patients the basic information needed to succeed at sex, who will?

Ever hear of sex educators? Where do you find them in America? Well, you find them on the sales floor at your local Good Vibrations store. Or, you find them teaching classes at the Center for Sex & Culture. Or, you find them doing individual consultations as members of the Society for the Scientific Study of Sexuality or the American Association of Sex Educators, Counselors and Therapists.

Anyone dissatisfied enough with her or his sex life to consider a visit to a plastic surgeon might want to take some time to learn how sexual pleasure really works before allowing someone who hasn't been trained as a sex specialist to point needles or scalpels at their tender bits.

The "Two I's": Information and Intercourse
Fads like the "G-Shot" come along because of the "Two I's." One is "Information" or the lack of it. The other is "Intercourse" and the accompanying notion that this is or should be everyone's primary source of sexual satisfaction.

Take a look at these "Two I's." Look at them one at a time.

Information: It used to be that young people at the dawn of their adult sexual lives got at least a little information from sex ed. classes at school. But these days, the focus is on abstinence.

So, young people - who are eager to partner, fall in love, get married, or just get busy - go out into the world with truly alarming gaps in their sexual knowledge.

The idea that sex is "natural" still has great sway - except, maybe, what one hears referred to as the "unnatural" kinds - so people do not need to be taught how to do it. This is barely correct, and even people who have figured out how to make babies via Tab A and Slot B do not necessarily have the elements of pleasure worked out.

Women and their partners who are attracted to the quick fix idea of the "G-Shot" and its accompanying placebo effect, often don't have the necessary "how to" knowledge to have good and satisfying sex. After that placebo effect of the latest exciting new procedure wears off, they will still not have it. These women and their partners are often ones who may have heard of the G-spot but don't know where or what it is. They haven't given the clitoris the study it is due either, and they don't understand the elements of arousal, especially female arousal.

The "G-Shot" purports to make the G-spot more sensitive or easy to stimulate, but the technique hasn't been tested for either current efficacy or long-term effects.

Think about that. Have you ever seen with your own eyes the handiwork of the penis enlargement surgeons' art? It can wind up looking like the pig-in-a-blanket they used to serve in the school lunch room, or if not that, then lumpy like a potato.

Furthermore, many women don't even like direct G-spot stimulation. Many cannot tolerate the sensation that results until they are fully aroused, but the "G-Shot" does not guarantee full arousal.

If the idea is to help women catch up with male rates of arousal, then why focus on something that is not an erogenous area for all women, and that requires the same amount of attention to arousal as any other penetrative sex?

When orgasm expert Dr. Betty Dodson accuses G-spot mania of being just another way to focus on vaginal orgasms, she's absolutely right. The sensations of G-spot stimulation (for a woman with a sensitive one) can be exquisite, but the real craze is for a trick that will make women more satisfied with intercourse.

The irony of this belief, though, is that many intercourse positions don't optimally stimulate the G-spot at all - plenty of women don't discover their own G-spot sensitivity until they get a curved toy, plus some lube, and go hunting, or they meet a partner who knows how to curve his or her fingers.

Intercourse: It's practically the definition of "having sex" in America, and it is the lens through which many, many couples view their sexual satisfaction.

All the curved fingers and toys in the world don't count as much as the "real thing," even though study after study shows us that the majority of women do not reliably orgasm from penile-vaginal intercourse without direct clitoral stimulation.

"Many of these women try so hard to have an orgasm from intercourse alone," says OB/GYN physician Debra Shapiro, MD, "because their husbands are not giving the clitoris any attention and the women themselves don't know that they can stimulate their own clitoris while having intercourse. I tell them they can do this and they're amazed: 'I can?' They have no idea it's okay." Or, in fact, that it is a common practice.

Many women just have no reliable access to good, realistic information about how sex is conducted. What's more, they have not had the good fortune to find out what many in sex positive communities know: There are lots of other things besides intercourse that make up, and indeed may be crucial to, a good sex life.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
Show More