opinion

Marketing Your Merch With Passion and Clarity

Marketing Your Merch With Passion and Clarity

Forget the bear. If anybody does anything in the woods and nobody is around to hear it, then did anything really happen in the woods? That question leads to my absolute favorite piece of advice: “You can’t buy what you can’t find.” I repeat that line to at least 20 people every day, and it rings true no matter how savvy or inexperienced the listener is.

Now, allow me to paint you a picture… You have a million followers and you’re all excited about having branded merchandise — and who wouldn’t get excited about their picture on a coffee mug? So you spend hours choosing photos, deciding which company to work with, testing, creating mock-ups, more testing, setting up your pricing, figuring your margins and mulling over countless other details before finally launching your merch on the web.

You have a million followers and haven’t even sold one flipping coffee mug in three weeks? Surely there must be a glitch in the matrix?

Then boom! Three weeks go by, and you haven’t made one sale. Not even one miserable coffee cup has been sold. Huh? Did people stop drinking coffee?

You have a million followers and haven’t even sold one flipping coffee mug in three weeks? Surely there must be a glitch in the matrix? So you immediately jump to the conclusion that the shopping cart must be broken. What else could possibly be the reason?

You fret over the “why” of it all, because surely your fans love you and would be fighting at the chance to get their hands on your mug. So why? Why haven’t you sold anything in three weeks?

I redirect your attention once again to my absolute favorite piece of advice: “You can’t buy what you can’t find.”

It’s not that your fans don’t love you, and it’s got nothing to do with your photos, the coffee mug, your political beliefs or the price of the product. Nine times out of 10 it has everything to do with your fans not knowing a product even exists or how they can buy it. How so? Well, let’s talk about the mechanics of encouraging a merch purchase:

Create a desire for the product: They probably don’t really "need" a branded mousepad, so it’s up to you to make them want one.

Provide a great visual of the product: If all you have are bad photos, you’re not helping yourself at all.

Let the buyer see and hear your excitement about the product: A short selfie video showing your excitement says it all.

Give them a simple path to purchase: Ask them to buy it and show them where and how. 

But of course, inn order to sell plenty of merchandise, you have to have an audience, and that’s not as simple as it sounds. If you have a fairly active Instagram page with engaged followers, you might think that would translate into a great prospect pool for merch sales — and maybe it does — but honestly, odds are it doesn’t.

Think about why you have the followers you have. If you continuously post risqué photos, you’re going to build your follower count, but people following you to check out your sexy pics doesn’t necessarily convert to spending any money. Compare your IG followers to the number of OnlyFans subscribers you have, for example. It’s a pretty big difference, isn’t it?

You see, it doesn’t matter whether you have five million followers, 100,000 followers or 25,000 followers. The numbers are great, but it’s the interaction, the loyalty and the “want more” that turn followers into buyers.

Tossing up an IG story with a page-scroll video of all your products might be pretty to look at, but chances are your viewer couldn’t care less. On the other hand, a short selfie video of you talking about one specific item while holding that item, and simply asking them to visit your store to see all the other great things you offer, will undoubtedly get you more clicks. Here’s why…

  • They can see your excitement and want to share in it.
  • Not seeing all of your items at once makes their curiosity stronger; they want to see what else you have.
  • You’ve asked them to click — it’s a personal request — and that’s much more effective than just simple "click here" text on a page.

Now, that being said, don’t wear your message into the ground. If all your followers see are posts about signing up to your OF, they aren’t going to be active followers very long. And don’t kid yourself: your follower count may be 834,000, but a really large number of those followers may have actually stopped watching you — they just haven’t clicked the unfollow button. While “834,000” looks great on your page, sponsors know better and so does your bank account.

So, in summary, zero in on one product at a time with an enthusiastic call to action, clearly direct fans to the link required for a purchase, don’t be too infrequent with merch marketing and don’t be too frequent. Trust me: people are still drinking coffee. They just have to be able to find the mug.

As a 25-year industry veteran, Danny Ferretti says he is old enough to remember link sites and message boards. As the founder of GFE Model Services, he works with some of the web’s top performers and influencers. Contact him at danny@gfemodelservices.com, follow @fangearvip on Twitter and visit GFEModelServices.com or Fangear.vip for more information.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More