trends

A Last Look at 2007

Recently, XBIZ World Magazine asked several industry players "What was the most significant thing to happen within the adult industry in 2007?"

Here's what they had to say:

I'd say the obscenity busts. There have been a lot of obscenity busts this year. It's cyclical. We're back under this puritan Republican leadership. It's basically a witch hunt, but the business is so much bigger, and the outlaws are more scattered. They're going after people in Florida, there are bookstores being raided all over the place, you have Max Hardcore. I think that's the biggest story of the year.

— Kevin Blatt, Director of Public Relations, GameLink.com

In my opinion, the most significant development in 2007 is the relatively sudden surge in popularity of adult "tube" sites. With the Top 5 sites boasting Alexa rankings from No. 200 to No. 1,000, this medium is gaining notoriety within the industry at an increasingly rapid pace. The full impact of this emerging trend has yet to be determined but rest assured that many are keeping close tabs on the business model adaptability throughout the coming year. For the most part, tube sites are burning through cash monthly at exorbitant rates.

— Platinum Dave, CEO, Platinum Bucks

On the novelty end; we've seen an overall rise in the demand for quality. Education is becoming more and more important. The knowledge to back up what you're selling — and especially what you're creating — is key.

— Allain Rochel, Marketing Director, Stockroom.com

In relation to managing subscription-based membership paysites, the significant amount of momentum in file-sharing programs and more specifically "tube"-style sites, has provided a new business model that allows the consumers an abundance of free content on the Internet. Along with TGPs and link lists (that traditionally connect with paysite galleries) options for consumers have increased. In turn, the consumers have become savvier with their decision-making. Paysite owners are now forced to adapt to a new breed of competition — but competition in any industry is healthy. It is a natural evolution and I am confident that 2257 issues, the demand for higher quality exclusive content, content piracy and age verification will all be addressed in a sophisticated manner to operate in 2008.

— Albert Lazarito, Vice President Of Business Development, Silvercash

In 2007 I decided to get out of the adult business after seven years and return to my previous career as a tennis professional. Unfortunately I learned firsthand the uphill battle people in the adult entertainment industry face when trying to move onto other careers. I lost my job as a recreation specialist, a job I am eminently qualified to do, after an anonymous letter about my past was sent to my supervisors. It's a good time to speak out about issues of what is clearly persecution of those involved in the adult entertainment industry. The religious right has made its way into high places in government, and most people are afraid to speak out for fear of retaliation or negative repercussions. Until now, I never understood why people in the adult business felt they needed to use stage names. I never had a problem using my real name, because we aren't doing anything illegal or wrong. This is discrimination placed upon those of us comfortable working in the adult industry, by those on the far right who believe they are so righteous that they forget about a little thing called the 1st Amendment.

— Geoff Mena (a.k.a. Chef Jeff), IBangPornstars.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Active Media Execs Discuss Specialized Approach to Sexual Stimulants Market

Active Media is the creation of CEO Richard Hall, who founded the company after many years in the adult VHS and DVD distribution sector. Hall entered the adult industry in 2004 when he found himself feeling unfulfilled in his job with the Better Business Bureau.

Colleen Godin ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
Show More