Microsoft and Pobox.com Take Aim at Spam

REDMOND, Wash. – Computer giant Microsoft Corp. has formed an alliance with Pobox.com to develop a single standard for fighting the spam glut.

The purpose of the solution is so that Internet service providers can more easily filter out unsolicited email, a goal that both companies had been pursuing separately until this week.

Both Microsoft and Pobox, a subsidiary of Pennsylvania-based IC Group, are in talks to combine two solutions: Microsoft's Caller ID software for email, and a Sender Policy Framework solution developed by Pobox co-founder Meng Wong. Pobox is an email forwarding company.

The proposed standard would enable ISPs to track the address of the email sender and determine if it is sent from servers known to be used by mass spam marketers. Once the email is recognized as spam, it can be rejected by the ISP servers.

Microsoft is saying that the standard would be particularly effective when it comes to shutting out spam companies that use "cloaking" or "spoofing" methods to disguise the origin of their emails. Both practices use bogus headers and return addresses to mislead email recipients and elude anti-spam companies. In many cases those tactics are used to dupe users into handing over personal identification information.

"What we're trying to do is tell if an incoming email is really coming from where it says it's coming from," Wong told Reuters.

The two companies have announced their anti-spam alliance on the heels of a new research study claiming that in the month of April alone, 840 million spam emails were received by users, and among those millions, 97 percent were spam.

According to both Microsoft and Pobox, the proposed standard awaits approval from the Internet Engineering Task Force, an open international community of network designers, operators, vendors, and researchers concerned with the evolution of the Internet architecture and the operation of the Internet. IETF is overseen by the Internet Architecture Board.

Other ISPs and Internet heavy hitters like Amazon.com, Yahoo and American Online are also developing their own solutions to the spam scourge. In March of this year, Yahoo came out with an authentication system called Domain Keys, which digitally encrypts email messages in such a way that email browsers can reject certain email.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

New EU User Stats Could Reclassify Major Adult Sites Under DSA

Three high-traffic adult sites previously classified as “very large online platforms” under the European Union’s Digital Services Act are reporting user numbers below the threshold for that label, opening the way for possible downgrading of their obligations under that law.

Spicerack Launches 'SpicyFanz' Creator Monetization Platform

Adult product marketplace Spicerack Market has launched its SpicyFanz creator monetization platform.

Singapore Livestreamer Jailed for Performing 'Obscene Acts' in Public

A judge in Singapore on Thursday sentenced a Vietnamese woman to three weeks in jail for livestreaming “obscene acts” from a public area.

FSC Withdraws Support for North Dakota AV Bill

The Free Speech Coalition (FSC) has withdrawn its support for an age verification bill in North Dakota, following changes made by the state legislature.

APClips Launches New Blog

APClips has launched a blog, AmateurPorn.com.

Centrobill Launches 'Max' Payment Suite

Payment processing service Centrobill has launched its new Max Suite toolkit.

AEBN Publishes Popular Searches by Country for December, January

AEBN has released the list of popular searches from its straight and gay theaters by country in December and January.

South Dakota Legislators Debate AV Legal Strategies

The South Dakota state Senate Judiciary Committee on Tuesday heard testimony and debate over two competing age verification bills, in a hearing that focused largely on which piece of legislation could best withstand potential legal challenges.

Mobile OnlyFans Management Platform 'TopCreator' Launches

Mobile OnlyFans management and chat platform TopCreator has launched.

JustFor.fans Marks Its 7th Anniversary With Palm Springs Conference

JustFor.fans is celebrating its seventh anniversary with a four-day conference and party in Palm Springs May 18-21.

Show More