The management team at Traffic Dude has announced a long-term partnership with ExpressPro, a search marketing agency offering paid inclusion advertising services on top-tier search engines.
While many webmasters purchase bulk traffic in order to boost sales or drive the masses to their website, the panel of experts at the XBIZ Hollywood Conference bulk traffic seminar agreed that, these days, the amount of traffic you buy is only worth it if it translates into conversions and then retention.
Tela Andrews of search engine advertising firm ExpressPro spoke to a modest crowd at the XBIZ Summer '07 Industry Forum about what Yahoo's Sponsored Search can do to build an adult company's brand and business.