Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.
You have an awesome product, priced competitively, but without brand awareness success is futile. How do you create a brand that people both recognize and trust? A great marketing strategy can make your company part of the cultural canon.
Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.