xbiz world
xbiz premiere

Forward Approach Marketing

News & Articles
8 results:
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

Tips for Promoting Inclusivity, Accessibility in Adult Retail

Walking into an adult store or browsing a retail website should feel like an invitation — an open, shame-free space to explore pleasure and identity. But for many of us, that’s not the reality. As a queer, nonbinary and physically disabled person, I’ve spent years navigating physical and digital spaces that weren’t built with people like me in mind.

Hail Groo ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

A Step-By-Step Guide to Increasing Brand Visibility

You have an awesome product, priced competitively, but without brand awareness success is futile. How do you create a brand that people both recognize and trust? A great marketing strategy can make your company part of the cultural canon.

Adella Curry ·
opinion

Let’s Talk About Sex, Baby! (…or Can We?)

Ah, Instagram. The social media platform that everyone knows, loves and uses.

Ash Jocz, Hannah Rahe, and Adella Curry ·
profile

WIA Profile: Adella Curry

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Women in Adult ·

Forward Approach Marketing Taps Josh Ortiz for Executive Position

Forward Approach Marketing, formerly known as FineAss Marketing (FAM), has announced its hiring of industry veteran Josh Ortiz.

FineAss Marketing Rebrands as Forward Approach Marketing

FineAss Marketing has rebranded as Forward Approach Marketing, which the company says will allow it to maintain the friendly FAM acronym.