Little Leaf Agency
How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales
Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.
What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram
Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.
Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.
A Look at the Aftermath of Meta's Crackdown on Sex-Positive Content
Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently undertook a savage mass culling of sex-positive Instagram accounts.
A Look at Importance of Working With and Supporting Sex Educators
Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with accredited sex educators, therapists, academics and experts.
Little Leaf Agency Earns 2023 Sexual Freedom Awards Nom
Little Leaf Agency has received a 2023 Sexual Freedom Awards nomination for Publicist of the Year.
The Basics of Influencer Marketing for Pleasure Brands
"Influencer marketing" means exactly what it says: sourcing people to help promote your products, services or events. Influencers can boost your signal by attending brand events, uploading candid reviews of your products or simply giving you a shoutout on social media.
How Pleasure Brands Can Bank on the Blurred Lines Between Affiliate Marketing, PR
Affiliate marketing is important for a brand’s overall ecommerce growth, and it can be the key to securing online earned coverage in top-tier publications too.