Little Leaf Agency
Strategies for Navigating Content Restrictions on Social Media
Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.
BAFTA Nominations Highlights Importance of Gender-Neutrality
While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.
Bed Nerdz Signs With Little Leaf Agency
Sexual wellness brand Bed Nerdz has signed with Little Leaf Agency for publicity representation.
Little Leaf Agency Lauds Awin Certification
Little Leaf Agency is lauding its Awin Certification.
How 'Bridgerton' Is Sparking Interest in Steamy Romance
Were you as excited as I was about the premiere of “Bridgerton” Season 3? If all those steamy scenes of passionate courtly love and lustful glances over Regency-era fans give you tingles of excitement, you are not alone.
Little Leaf Agency Adds Julia Svirid as Marketing Communications Strategist, Salman Dean as Affiliate Manager
Little Leaf Agency has appointed Julia Svirid as a marketing and communications strategist, and Salman Dean as affiliate manager.
BasisDx Signs With Little Leaf Agency for Representation
STI testing lab BasisDx has signed with Little Leaf Agency for publicity representation.
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Little Leaf Agency Taps Nina Saini for Chief Operating Officer Role
Adult PR agency Little Leaf has named industry veteran Nina Saini as its new chief operating officer (COO).
Überlube Signs With Little Leaf Agency for UK Representation
Pleasure brand Überlube has signed with Little Leaf Agency for publicity representation in the UK.
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
What Pleasure Brands Need to Know About Celebrity Endorsements
The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
A Look at the Media's Rejection of Female-Focused Sexuality Brands
Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them.
Laying the Groundwork for PR Success in the Sexual Wellness World
In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help you establish that kind of relationship with your target audience.
Eye of Love Signs With Little Leaf Agency
Perfume brand Eye of Love has signed with Little Leaf Agency for publicity representation.
How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales
Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.
What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram
Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.
Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?
When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.
A Look at the Aftermath of Meta's Crackdown on Sex-Positive Content
Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently undertook a savage mass culling of sex-positive Instagram accounts.