Pleasure
How Gen Z Is Reshaping Pleasure Product Marketing
Gen Z is breaking the customer funnel, and it’s exactly what we need. In the past, figuring out customers’ purchasing habits, both in-store and digital, was relatively straightforward. But Gen Z’s priorities are completely different from those of their predecessors, and so are their shopping habits.
Etsy Updates Policy to Ban Sale of Most Adult Pleasure Products, Content
Etsy will ban sales of most pleasure products and content that depicts sex acts and genitalia starting July 29.
Pleasure Toy Queen Scores Australian Adult Industry Award
Pleasure Toy Queen Patricia Peters has nabbed the 2024 Australian Adult Industry Award for Best Journalist/Presenter/Blogger.
Trojan Introduces 'Dual Pleasure Vibrating Wand'
Condom mainstay Trojan has released the Dual Pleasure Vibrating Wand.
Sextech 2024: A Look at the Latest Innovations in Pleasure Products
From classic designs amplified with extra power to unique functions and one-of-a-kind shapes intended for deep stimulation, the current wave of pleasure products is bringing customers new ways to push boundaries and immerse themselves in pleasure.
XBIZ Expo to Unite Premier Pleasure Brands and Buyers, Jan. 16-19
XBIZ is pleased to announce its January 2025 lineup of B2B events for the pleasure industry.
Eldorado to Carry Vella Women's CBD Pleasure Serum
Eldorado Trading Company is now exclusively carrying Vella Women’s CBD Pleasure Serum.
White Center Pride to Host 'Pleasure in the Piazza' Pop-Up
Pleasure brand Passionate Playground's founder, Deborah Semer, has partnered with the owners of MisFit Fitness and Mystic Sons Lodge to create a pop-up shop that offers a curated selection of adult wellness products.
Affiliate Partnerships Tips for Boosting Pleasure Brands' Digital Presence
If you work in the adult industry, you probably know that affiliate marketing is a performance-based marketing strategy where individuals promote a brand’s products or services and receive commissions for each confirmed sale or referred customer.
How Sustainability Yields ROI for Pleasure Brands and Their Retailers
Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.
A Look at Diversity in Today's Pleasure Biz
As the pleasure industry has grown and evolved, so has a movement of multicultural executives, engineers and influencers challenging the status quo and working to make the sector more inclusive and representative.
India in Focus: A Look at the Region's Budding Pleasure Market
Rich in culture and steeped in tradition, India has contributed some of the world’s most important and enduring art and literature — including classic depictions and examinations of sex and sexuality, most notably the Kama Sutra.
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Tonga Now Shipping New La Nua Lubes, Pleasure Sets
Tonga BV is now shipping a collection of six new personal lubricants, as well as five limited edition pleasure sets, from La Nua.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch
With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.
Pipedream Now Shipping 'Ultimate Pleasure Max' Stimulator
Pipedream Products’ Midwest distribution center is now shipping the newest version of the company’s Her Ultimate Pleasure vibe, Ultimate Pleasure Max.
How Awareness Revolutionized Materials Used in Pleasure Products
Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.