trends

Tips for Navigating Private Label Pleasure Products

Tips for Navigating Private Label Pleasure Products

Private labeling adult products is a great way to take your brand to the next level. It’s also an easy way to sell tangible, semi-exclusive products without having to manufacture something on your own. In the past, private label products were often associated with porn studios and starlets looking for additional revenue streams, and while that’s of course still the case, private labeling has become a modern, cost-effective and turnkey solution to expanding any brand.

What is private labeling?

Sex toys are a great private label option and can be easy to personalize using the power of impactful packaging.

• Private labeling allows anyone to put their name or brand on an existing product or product line without having to worry about manufacturing, distribution, and all the hard stuff.

• There is a large variety of products that can be private-labeled, anything from lubes and cosmetics to vibrators and dildos. No need to design something from scratch – it’s as simple as personalizing the packaging.

• It is, however, an option to alter an existing item to make it feel “exclusive” without needing to pay for a unique mold to be made. A product can be made in a special color, out of a different material, or have features added or removed. The specific product alterations can reflect the personality or branding of the person or organization it is private-labeled for.

• If you private label with a company that does international sales, you can easily take your brand global. This allows you to reach more areas where your fan base lives and opens you up to new countries.

Which products are best for private labeling?

Well, that’s up to you. There are benefits to private-labeling a variety of items, all depending on your budget and what kind of impact you want to have. Cosmetics and topicals may garner a smaller price point, but they are consumables, meaning that there’s a high likelihood for repeat purchases once the user runs out. Getting specific with the product’s marketing – for instance, creating a silicone lube specifically marketed toward men who enjoy anal sex – targets your consumer and increases the likelihood of brand loyalty (and, in turn, repeat buys).

Sex toys are a great private label option and can be easy to personalize using the power of impactful packaging. Unlike lubes or cosmetics, most sex toys are not considered consumables (with exceptions, of course), so the key to a successful private label sex toy line is eye-catching packaging and a strong brand identity behind it.

Private-label BDSM equipment is a growing business and, like sex toys, dependent on a strong brand identity. Fortunately, there are major opportunities for up-sales with this kind of gear because most items require additional equipment to be utilized at full capacity. For instance, wrist restraints are best when used with bondage furniture, rope or chain, and carabiners, or something to attach them with. Kinksters are also more likely have a gear collection they regularly add to, which would generate sales of matching products from the same line, so don’t hesitate to expand a basic BDSM line to include insertables, massagers, lubes, massage candles, and more.

Sex furniture is the largest ticket item for sex-based companies, and consumers of sex furniture are looking for items that match – this is a great opportunity to private label a line that complements their big purchase. Special cleaners, plastic wrap, carabiners, restraints, or chains are common complementary products for sex furniture, and users often enjoy having a matched set of accessories, so incorporating a variety of intimate products makes sense for expanding a brand from having just one or two higher-priced items.

Who can benefit from private labeling?

  • Bloggers
  • Magazines
  • YouTubers
  • Celebrities
  • Influencers
  • Sex educators and therapists
  • Home toy party companies
  • Retailers
  • Internet-based businesses

What are some other benefits of private labeling?

Private-labeling can connect anyone with their fan base, and offering your own products gives fans something tangible that helps them feel connected to you and what your brand stands for. This is ideal for individuals or brands with a loyal following – or anyone looking to create one.

Private-labeling gives you a relatively easy way to cash in on something that is associated with your brand. For example, a professional dominatrix known for impact play should absolutely have a branded paddle – at the very least. It’s a natural extension of her brand that would have guaranteed appeal to her fans.

One of the best results of private-labeling is expanding your audience and reaching people who might not ordinarily have found you on their own. Private-label products allow you to put your brand in places where you can’t be and increase impact with little to no additional effort.

Working with an experienced firm such as SexToyDistributing gives you access to a huge catalog of products, an educated staff and provides a turnkey solution by handling most of the details.

Private-labeling is a smart way to boost your brand recognition and your bottom line. It allows you to cross-promote and reach people outside of your key demographic and geographic area while utilizing a trusted and established company to handle the entire process. Companies like Sex Toy Distributing can take the reins when and where needed and you can spend your time and energy on what counts. Why spread yourself thin by trying to learn the ins and outs of an industry when you can have an expert by your side? Let someone else do the heavy lifting and help maximize your brand’s growth potential.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

Tips for Keeping the Adult Retail Trade Show Momentum Going

Trade shows are a whirlwind of energy, excitement and opportunities. You spend days on a vibrant, buzzing show floor, making valuable connections and discovering innovative and exciting new products. You spend time, energy and money to be a part of this fabulous circus.

Rin Musick ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
opinion

How Adult Retail Is Shaping Sexual Health One Customer at a Time

Remember back in health class, when they taught us about boundaries, consent and how many nerve endings are in the clitoris? Of course you don’t, because it didn’t happen. In fact, sex education is still severely lacking in much of the U.S.

Kimberly Scott Faubel ·
trends

Meet the Up-and-Coming Pleasure Brands of 2025

Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.

Ariana Rodriguez ·
profile

WIA Profile: Nefertiti Mitchell

Local retailers are the backbone of the pleasure industry. Driven by passionate business owners who are deeply dedicated to sexual wellness, brick-and-mortar stores serve as safe spaces that uplift and delight customers — while greasing the wheels of commerce for manufacturers and distributors.

Women In Adult ·
profile

Industry Vet Mike Savage Discusses Comeback, Goals With Full Circle Distribution

"We never know where life’s going to take us,” says Mike Savage. He should know. The pleasure biz veteran, who describes himself as “a poor Irish kid from Philly,” first made his name in the adult retail biz over the course of a nearly 40-year career.

Ariana Rodriguez ·
profile

Sensually Yours Founder Shellee Rose on Boosting Sex Positivity in Hawaii

Honolulu pleasure store Sensually Yours has served Hawaii for 40 years, establishing itself as a top destination for adult products. Founder and President Shellee Rose says her most important strategy for achieving four decades of success has been prioritizing customers.

Quinton Bellamie ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More