Williams Trading Co.
Williams Trading Picks Up New LELO 'Sila' Massagers
Williams Trading Co. is expanding its range of LELO products with the LELO Sila available in pastel aqua, lilac and pink.
Williams Trading Launches New Sexual Health & Wellness Channel
Williams Trading Co. has announced the launch of Williams Trading University (WTU) Sexual Health & Wellness, an all-new channel on the e-Learning platform.
Williams Trading University Launches New 'Starstruck by Jopen' Course
Williams Trading Co. has added a new training module focused on the Starstruck line from Jopen on its free e-learning platform Williams Trading University.
Williams Trading Co.'s Bob Cichetti to Retire
Tomorrow, September 25, will mark the retirement of Williams Trading Co. senior sales representative Bob Cichetti after almost 40 years with the distributor.
Williams Trading Offers 'Rear Assets' Plugs From NS Novelties
Williams Trading Co. has added the Rear Assets line of anal plugs from NS Novelties to its expanding menu of offerings.
Cloud 9 Novelties Releases 'Health & Wellness' Wands
Cloud 9 Novelties has added two new products to its Health & Wellness lineup — the G-Spot Slim Rechargeable 8-Inch Single Motor Vibrator and the G-Spot Slim Rechargeable 7-Inch Dual Motor Vibrator.
Williams Trading University Celebrates 145K Certifications Milestone
Williams Trading University (WTU) has announced “a major milestone,” having awarded over 145,000 e-Learning certifications to adult retailers and their employees worldwide.
Williams Trading Customizes Shopping for Adam & Eve Range
Williams Trading Co. has launched a new "Quick Order" customized landing page for the Adam & Eve range of products and a "Quick Rollover Button" to allow customers to more easily find and shop the brand.
Wet, Williams Trading Settle Trade Libel Suit
Williams Trading Co. says it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.
Williams Trading Touts 'Simply' Lubes by Wicked Sensual Care
Williams Trading Co. is now shipping Simply, the newest line of lubricants from Wicked Sensual Care. The line is accompanied by a "comprehensive training video" prepared by marketing director Cassie Pendleton.
Wet Sues Williams Trading Co. for Libel, Anti-Competitive Conduct
Last week, Trigg Laboratories, Inc., maker of Wet personal lubricants and intimacy products, filed suit in Nevada state court against New Jersey-based distributor Williams Trading Co.
Williams Trading University Adds New Evolved Novelties Course
A new e-learning course focusing on Evolved Novelties' selection of thrusters is now available from Williams Trading University.
Williams Trading Touts 'Geo,' 'Crysta' Sleeves From Tenga
Williams Trading Co. has made available two new lines from Tenga, the Geo and the Crysta masturbation sleeves.
Williams Trading Updates Retailer Support With 'Weekly Picks'
Williams Trading Co. is trumpeting the launch of "Williams Trading Weekly Picks," a new digital training tool featuring curated content designed to enhance in-store training on the company's newest offerings from both male and female perspectives.
Social Media Brings Education, Connections for Retail Industry
When most of the adult industry in the U.S. had to suspend operations back in March due to mandated closures because of COVID-19, industry professionals didn’t let that keep them down for very long.
Williams Trading Now Stocking LELO 'Soraya Wave'
Williams Trading Co. is now stocking the LELO Soraya Wave, described by the company as "the world's most luxurious rabbit massager."
Williams Trading Touts Summer Products From VeDO Range
Williams Trading Co. is now stocking a number of new products from the VeDO range, including product lines Ami, Bump, Kiwi and Suki.
Williams Trading Offers Sales Toolkit for Expanded 'Happy Rabbit' Range
Williams Trading Co. is touting the addition of three new Lovehoney Happy Rabbit pleasure products with a full custom-designed point-of-sale promo spread for retailers.
Williams Trading Offering Lube Incentives, e-Learning Courses
Williams Trading is promoting a selection of lubricants along with lube e-learning courses.
Williams Trading Now Carrying Full 'Boners' Toy Range for Men
Williams Trading Co. has expanded its U.S. offerings with the full Boners Collection range from EDC Wholesale to include cock rings, ball straps, cock slings and penis pumps.