Pleasure
Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”
CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection
CalExotics has introduced two new pleasure products from its CalExotics Connect line.
The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.
Plheart Launches 'Spring Into Pleasure' Sale
Plheart has launched its "Spring Into Pleasure" sale.
Obsess Me Debuts Pleasure Product Line
Obsess Me has introduced new items to its Adult Empire store.
Melody Pleasure Launches New Site Through YourPaysitePartner
Creator Melody Pleasure has launched her new official website through YourPaysitePartner (YPP).
Lily Pleasure, Kiki Cali Make DP Diva, PervCity Debuts
Lily Pleasure and Kiki Cali are featured in new scenes for DP Diva and PervCity, respectively.
Haley Spades, Lily Pleasure Star in Latest From DP Diva, PervCity
Haley Spades and Lily Pleasure are featured in new scenes for DP Diva and PervCity, respectively.
The Power of Authenticity in Selling Pleasure Products
I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.
'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections
Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!
New Pleasure Product Review Site 'ToyChats' Launches
ToyChats.com, a pleasure product review and discussion site, has officially launched.
How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure
April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.
Trump's Tariffs: The Impact on Pleasure Products and How the Industry Is Responding
President Donald Trump may have backed off his tariffs for most nations for the next three months while negotiating with individual countries, but he increased the tax rates on Chinese imports to 125% in a decision that has serious ramifications for many sectors, including the pleasure industry.
Obsess Me Launches Adult Empire Pleasure Product Store
Obsess Me has launched a line of pleasure products, including vibrators, strokers, butt plugs, and other items, on a new Adult Empire store.
Why Inclusivity in the Pleasure Industry Is More Important Than Ever
2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.
We-Vibe Surveys Men About Pleasure Products
We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.
Meet the Up-and-Coming Pleasure Brands of 2025
Over the past year, the pleasure industry has witnessed the emergence of new brands across various adult retail categories — brands that are now entering 2025 with ambitious goals for success and growth in their sophomore year.
So Divine Pleasure Products Now Available Through Currys
U.K.-based electronics retailer Currys is now carrying products from pleasure brand So Divine.
How Pleasure Brands, Retailers Can Tap Into the Popularity of 'Romantasy' Erotic Lit
Fans of the “Bat Boys” and demon-born princes alike, rejoice! Sarah J. Maas took 2024 by storm, claiming the title of bestselling author of the year with her raunchy “romantasy” novels, partly thanks to BookTok. With millions of fans worldwide, Maas’ works aren’t just dominating bestseller lists; they’re also encouraging people to embrace role-play and fantasy in their own sex lives.
Pleasure Purveyors Discuss Emerging Trends, Ambitions for 2025
2025 is upon us, and the pleasure industry is poised for another dynamic year. As brands realign their goals to satisfy shifting demand, seize new opportunities and capitalize on cutting-edge innovations, the focus for the new year is on delivering inclusive, accessible and technology-driven products that redefine pleasure and wellness.