Pleasure
Strategies to Bring Pleasure Brands into the Spotlight
Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.
Adam & Eve and Wicked Sensual Care Bringing 'Pleasure Tour' to Billings, Montana
Adam & Eve Stores and Wicked Sensual Care's multi-city Pleasure Tour, hosted by sex educator Jessica Drake, will be in Billings on Thursday, Aug. 14.
The Hidden Cost of Letting Retail Define Pleasure Brands
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.
'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product
Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.
Kiki Cali Toplines 'Pleasure Vixens 4' From BAM Visions
Kiki Cali headlines the fourth volume of "Pleasure Vixens," co-directed by multi-XMAs winner Mick Blue and Maestro Claudio, aka BAM Visions, from Evil Angel.
Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings
As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.
Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products
Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.
Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets
Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.
Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing
For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”
CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection
CalExotics has introduced two new pleasure products from its CalExotics Connect line.
The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?
In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.
Plheart Launches 'Spring Into Pleasure' Sale
Plheart has launched its "Spring Into Pleasure" sale.
Obsess Me Debuts Pleasure Product Line
Obsess Me has introduced new items to its Adult Empire store.
Melody Pleasure Launches New Site Through YourPaysitePartner
Creator Melody Pleasure has launched her new official website through YourPaysitePartner (YPP).
Lily Pleasure, Kiki Cali Make DP Diva, PervCity Debuts
Lily Pleasure and Kiki Cali are featured in new scenes for DP Diva and PervCity, respectively.
Haley Spades, Lily Pleasure Star in Latest From DP Diva, PervCity
Haley Spades and Lily Pleasure are featured in new scenes for DP Diva and PervCity, respectively.
The Power of Authenticity in Selling Pleasure Products
I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.
'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections
Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!
New Pleasure Product Review Site 'ToyChats' Launches
ToyChats.com, a pleasure product review and discussion site, has officially launched.
How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure
April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.